Travelling is an important experience for customers and with the dynamic and changing competition around the world, airlines and airports are constantly creating new benefits for travellers.
In order to make customers’ airport stays more enjoyable the Priority Pass network was created in 1992 and today is the biggest airport lounge network in the world. Priority Pass includes 629 airports across 140 countries and has 1,220 eligible locations. Although its success has been a fact, Priority Pass has recently released information that it will be stopping its lounge partnership with the three Alaska Airlines lounges at Seattle-Tacoma International Airport.
The new announcement is to take place on the 1st of September, 2018.
Priority Pass Explained
Priority Pass is a network, which has been quickly growing in the past years, including airport lounges, mini-suites, and restaurants. Its vast reach spreads out to different regions in the world and sometimes smaller airports. The priority pass membership gives a range of pampering options to travellers who have passed security and have time left until their flight. With a membership, passengers can receive discounts on restaurant meals or even dine for free, get access to spa procedures, use charging points and WI-Fi in lounge areas and others.
Alaska Airlines and Priority Pass
Although Alaska Airlines and Priority Pass were in partnership and passengers had access to Alaska lounges in Concourse C, Concourse D, and the North Satellite, an announcement has been made that the three Alaska Airline lounges will no longer be partnering with Priority Pass.
The company and the carrier shared that the decision was made following mutual reviews but speculations are that the reason behind the failed partnership is due to overcrowding at the lounges. Premium travel cards, which include Priority Pass in their benefits, have increasingly gained popularity among passengers and in some occasions, lounge employees have been forced to ask passengers to leave as space is no longer available.
Alaska Airlines has put in place different tactics to avoid overcrowding but all have resulted in failure. The challenge with overcrowding is evident in other Alaska Airlines lounges but Priority Pass will remain active in locations such as JFK and LAX. Two lounges will still be available to passengers with Priority Pass memberships at SEA. “The Club at SEA” in Concourse A and the South Satellite can still be accessed. The new lounge access regulations will require entrants to show a paid first class ticket, a lounge day pass worth $45 or have an Alaska lounge membership.