Airlines routinely introduce special liveries on aircraft. Some of these involve spreading messages, like Hi Fly’s “Save the Coral Reefs” drive, while others promote an airline’s history. Air India will soon be flying a 777 in a special livery that commemorates key landmarks in India. This comes as the Indian flag carrier prepares to inaugurate flights to Toronto, Canada. The airline announced this on their official Facebook page and other social media platforms.
Air India’s 777 special livery
Air India is focusing on its heritage as India’s flag carrier. The focus for this special livery is on key cultural landmarks that make India a country worth visiting. Here is a view of an Air India Boeing 777 in the special livery:
As you can see from the above image, the livery is not remarkably different from Air India’s current livery. Instead, the aircraft features additional images of Indian heritage sites. Just behind the wings above the windows, the phrase “Celebrating India” is printed in a different font.
The design is continued on the other side of the aircraft:
The images change depending on the view of the aircraft. However, Air India retained the “Celebrating India” phrase on both sides. This is clearly to mark the rich cultural heritage of the South Asian nation.
Air India’s new route to Toronto
In the wake of Jet Airways’ collapse, India faced a shortage in terms of international capacity. Until Vistara gets up and running with widebody aircraft, Air India became the only major carrier on the subcontinent to launch new long-haul services with widebodies. And, it is no secret that the airline is capitalizing on Jet’s demise to expand.
One of the key routes Air India is adding to their network is from New Delhi to Toronto from September 27, 2019, with Boeing 777s. In Toronto, Air India passengers can connect through Star Alliance partner Air Canada. To commemorate the launch of this new route, the Air India will deploy the 777 painted in the special livery.
It is nice to see Air India do something a little extra special on this new route. Jet Airways previously flew from New Delhi to Toronto via a stop in Amsterdam. This new nonstop on Air India will not only replace that connection but also reduce the time it takes to travel between the two cities. Although, Air India’s onboard product will have to compete with Air Canada who, arguably, has a better overall product.
For now, passengers in Toronto and New Delhi should look out for this heritage livery. Of course, Air India is definitely looking to drive tourists to their home country by highlighting some pretty significant cultural landmarks. Although, it is unclear if this new livery will persuade additional travelers to choose Air India for their travels.
What do you think of Air India’s new special livery? Will you fly on Air India? Let us know in the comments!