Another Special Livery: Alaska Airlines Celebrates With Starbucks

Alaska Airlines has revealed another special livery. This time, the livery is in partnership with Starbucks and celebrates the December holiday season. The aircraft is already in service in Alaska’s network. Along with the special livery, through December 12th, Alaska and Starbucks will provide a special giveaway on select flights.

Another Special Livery: Alaska Airlines Celebrates With Starbucks
Alaska Airlines has revealed a new special livery on a Boeing 737. Photo: Alaska Airlines

Alaska Airlines reveals another special livery

On Tuesday, Alaska Airlines revealed the special livery on a Boeing 737-900ER. With the words “Merrier Together” emblazoned on the side of the aircraft, the special livery celebrates the festive winter holiday season. Behind the slogan, the plane features the recognizable Starbucks red cups with its signature holiday drinks.

Another Special Livery: Alaska Airlines Celebrates With Starbucks
The aircraft features the signature red Starbucks cups with holiday drinks. Photo: Alaska Airlines

The aircraft with the livery is registered as N238AK. According to data from ch-aviation.com, the aircraft is just over 5.5 years old and has been with Alaska Airlines throughout its time in service. The 737-900ER made its first flight with this livery from Seattle (SEA) to Chicago (ORD). The aircraft will continue to fly around the Alaska network.

Starbucks is well known for its chain of coffee shops. While it may seem interesting for the company to partner with Alaska Airlines, the two companies are linked by their geographies. Starbucks was founded and is headquartered in Seattle, Washington, which is also the headquarters and largest hub for Alaska Airlines.

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A special treat this winter

Starbucks and Alaska will partner to provide 50 flights with reusable holiday cups and treats through December 12th. The airline will also offset the carbon impacts of these flights as part of its commitment to be carbon net-zero by 2040.

Alaska Airlines is also bringing back its famous holiday sweater promotion. In honor of National Ugly Holiday Sweater Day, Alaska Airlines will offer passengers who wear a holiday sweater to the airport on December 17th early boarding across Alaska’s network. The holiday sweater is available for sale at Alaska’s company store.

Another Special Livery: Alaska Airlines Celebrates With Starbucks
Alaska’s ugly sweater is available for presale. Photo: Alaska Airlines

There is a separate special promotion for customers wearing other ugly holiday sweaters this month. At any of Alaska’s nine lounges, passengers wearing an ugly sweater can purchase a day pass for just $25. Normally, day passes are available for $50. Alaska’s lounges are in Anchorage (ANC), New York (JFK), Portland (PDX), San Francisco (SFO), and the airline’s largest hub, Seattle (SEA).

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Alaska’s special livery collection grows

Alaska Airlines has been on a roll with special liveries in 2021. The airline’s new Orca 737 MAX special livery was spotted recently, though it has not been officially announced yet. In October, Alaska Airlines added a Seattle Kraken-themed Boeing 737. The San Francisco Giants received a special livery on an Airbus A320. There is also the Russell Wilson livery.  One of the more special liveries was released earlier this year with a Boeing 737 painted in a oneworld-themed livery.

Another Special Livery: Alaska Airlines Celebrates With Starbucks
One of the most distinctive special liveries in Alaska’s fleet is the diversity and inclusion-themed plane. Photo: Alaska Airlines

Special liveries exist for a variety of reasons. Like the Starbucks and oneworld one, some of them highlight partnerships the airline has made. The sports-themed liveries emphasize the airline’s connection with local teams and can be a way for Alaska to try and make inroads with consumers in a given area, namely Seattle and San Francisco.

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