SAS Launches Oslo To Valencia Route With Help From AviaDev

SAS recently announced a massive European route expansion for its summer 2020 schedule. Within this, one particular route caught our eye; the new Oslo to Valencia route. This particular route was one which was discussed during the AviaDev Europe 2018 conference, and probably wouldn’t have happened without the unique opportunities presented to the partners at this annual, and soon to be repeated, event.

SAS Valencia
The new SAS route was facilitated by AviaDev. Photo: SAS

A new route for SAS

At the end of September, SAS presented its summer 2020 schedule which included a number of new routes from its hub airports. 14 new direct routes were included in the announcement, including five completely new destinations for the carrier.

Among these destinations was the Spanish city of Valencia, Spain’s’ third-largest city. The carrier will link it with a direct service from Oslo, the capital of Norway. In its press release, SAS said that,

“Spain is continuing to attract holidaymakers from Scandinavia, so SAS is starting a direct route from Oslo to Valencia.”

What they didn’t say was that none of this would have been possible without the help of AviaDev.

Facilitated by AviaDev

In December 2018, the first AviaDev Europe conference took place. While many conferences are about sitting and listening to others giving presentations, AviaDev Europe is something a bit different.

Meetings in full swing at AviaDev
AviaDev focuses on bringing airlines, tourism boards and airports together to develop meaningful routes. Photo: AviaDev

A major focus of the event each year is one to one meetings between airlines and airports, often with the tourism board of the country involved too. This provides a valuable opportunity to scope out the viability of a route, and for airline and airports to indulge in joined up thinking about how route development progresses.

It was precisely one of these discussions where SAS and Valencia Airport, along with the tourist board, Turismo Valencia, accelerated discussions of route viability and, eventually, led to SAS launching the route.

Juraj Toth, Managing Director of AviaDev Europe said of the new route,

 “We are delighted that AviaDev played a part in the creation of this route which will enable travellers from Norway to explore the fantastic city of Valencia, the host of both AviaDev Europe 2018 and 2019.”

Valencia team at AviaDev
AviaDev will take place in two weeks time in Valencia. Photo: AviaDev

SAS was equally as enthusiastic about the role AviaDev Europe played in developing this exciting new connection. Its Senior Network Manager Gonzalo Pernas commented,

“We´re delighted to announce this new route from Oslo to Valencia as part of our Summer 2020 programme. Being personally present in Valencia at AviaDev Europe 2018 was a great opportunity to understand the dynamics of this fabulous destination and we believe this new route will be a great success.”

Of course, it’s not just the airline that will benefit from this new connection. Brand manager for Turismo Valencia, Miguel Angel Perez, was similarly grateful for the opportunity to showcase everything his city had to offer and to secure the services of SAS for the future.

Having AviaDev in Valencia gave us the unique opportunity to showcase our destination to the airlines´ network planners. We are grateful for the confidence SAS has shown us and our team is ready to provide support to them so that this route can grow and potentially SAS can connect Valencia also with other Scandinavian destinations,” he said.

Route development made easy – two weeks to go

Of course, AviaDev Europe’s second annual conference is just two weeks away, and we’re excited to see what sorts of exciting conversations will take place, and what new routes will come out of it. Perez said,

“It was a pleasure hosting AviaDev Europe 2018 and we are looking forward to welcome the European route development community in Valencia again in 2 weeks’ time.”

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It’s not too late to join in the conversations. For more information about AviaDev Europe 2019, visit the website here. Simple Flying will be going along to the conference too, and hope to bring you all the highlights of this unique and exciting event.