Avianca Announces Direct Bogota To Toronto Route

Anko van der Werff, Avianca’s CEO, announced yesterday that the carrier will launch a new direct route between Bogota and Toronto. The announcement was made during the 100-year celebration of the carrier. With this, the South American airline strikes back at Air Canada, which is currently expanding its services in Colombia.

Avianca B787
Avianca announced a new route between Bogota and Toronto. Photo: Avianca Holdings.

What do we know about the new service?

In a nutshell, not much. Currently, the airline’s management is still working on the details for the new route between Bogota and Toronto. But, once it’s opened, this would mark the second direct route to Canada operated by Avianca. The first one connects San Salvador with Toronto using a single-aisle airplane.  Which aircraft will Avianca use for this new route? The A330 or the B787?

With this new route, Avianca will compete directly with Air Canada, which currently operates a daily flight between both cities. The Canadian airline also flies four times a week between Toronto and Cartagena and announced a new service between Bogota and Montreal.


While this isn’t yet an equal battle among airlines, it is a fair start for Avianca.


Avianca also announced another new route. This one will connect Bogota with the Brazilian city of Porto Alegre. And to top it all, the carrier will also announce, in the near future, a new destination in Europe.

Currently, Avianca flies to Barcelona, London, Madrid, and Munich. Weekly it operates 48 flights to Europe from Bogota, Medellin, and Cali, according to FlightRadar. We can only guess which will be the new European destination for Avianca.

Avianca B787
Avianca also announced a flight to Porto Alegre, Brazil. Photo: Avianca Holdings.

New face, new routes, new start

If we go back to a year ago, Avianca was having a tough time. Things were shaky inside the oldest airline in Latin America so, eventually, the shareholders decided to oust former owner, German Efromovich.

Then came Anko van der Werff with a restructuration plan. This included the sale of 24 airplanes. Avianca also agreed with Airbus to reduce its previous order for A320neo from 108 to 88.

The company is trying to transform under the new banner of “Avianca 2021” which has also included the cancelation of a few routes (like the one between Cartagena and Miami). Avianca also launched Avianca Tours, as a way to incentivize the services to and from Mexico City, among other strategies.

Anko van der Werff, new Avianca CEO
Anko van der Werff is the new CEO of Avianca. Photo: Daniel Martínez Garbuno.

What’s the future for Avianca?

There is no fear of bankruptcy on the horizon, said Avianca’s CFO, Adrian Neuhauser. The carrier has to thank United Airlines and Kingsland Holdings for investing $250 million USD, plus giving another $155 million USD extra, in cash.

“The company’s outlook made a 180 degrees turn in the last six months. We see with certainty and enthusiasm into the future” said van der Werff. Avianca’s plan is to operate for the next one hundred years, he added.

In addition, the company will focus on the growth of its hubs in Bogotá and San Salvador. Although this will leave other hubs like Lima, as secondaries, as reported by América Economía. “Lima is the exception. It is a shame but we have to make tough choices and we don’t have good numbers in the domestic market of Peru” said van der Werff.

What do you think? Is the future for Avianca bright enough for a new century? Let us know in the comments.


Leave a Reply

5 Comment threads
1 Thread replies
Most reacted comment
Hottest comment thread
6 Comment authors
newest oldest most voted
Michael Ryan

I flew Avianca recently in Business and was very impressed with the service. And their website is easy to use and far superior to LATAM


By far, Avianca’s service and flight experience is better than LATAM’s.


that’s interesting. Why are they competing with Air Canada on the same route, event though both are partners as they are both members of the same alliance? Is the demand high enough for both on the same route, or is Air Canada reducing the number of flights on that route?

Carlos Ramirez

Air Canada is reducing Bogota – Toronto to 5 flights/ week (down from 7) and adding 3 times / week Bogota – Montreal services (both served by Air Canada Rouge)

Jaime Ridriguez


Emerson Martins

I am sure that Avianca will steal all Air Canada Rouge passengers. Avianca offers a great service in all aspects even in economy class. Also those Air Canada flights are made by Air Canada Rouge with old planes and also not a good service. Old planes, the seats are very tight, no free food or drink. Maybe is time to Air Canada analyze better and remove AC Rouge from the Colombia routes, otherwise Avianca will fly to Colombia with 100% of occupation.