How BA CityFlyer Managed To Double Its Profits In A Year

British Airways’ subsidiary, BA CityFlyer, doubled its profits last year. At a time when many airlines are struggling to turn a profit at all, this is quite an achievement. Simple Flying takes a look at how they did it.

BA CityFlyer
How did BA CityFlyer double its profits? Photo: Lukas von Daeniken via Wikimedia

BA CityFlyer is the regional arm of British Airways. Operating a fleet of 24 Embraer ERJ-170 and -190 aircraft, the airline connects regional airports to each other, flying within the UK as well as to destinations in Western Europe. According to Flight Global, CityFlyer had an outstanding year in 2018, doubling its pretax profits to £42.1m ($52m). So, how did the carrier do it?

Increasing capacity

CityFlyer has seen passenger capacity increase year on year since 2009, with 2018 one of the largest jumps for the past four years. Capacity overall was up 13.4%, bringing the airline to a total passenger load of 2.7m passengers across 41,068 flights.

Advertisement

More importantly, load factor increased too. From a load factor of just 49% in 2009, the airline has steadily built this up, increasing every year since. Last year, load factor stood at 75.3%, which is a great figure for a regional carrier.

Advertisement
BA CityFlyer Saab
CityFlyer wet leased a Saab 2000 to increase capacity. Photo: Alec Wilson via Flickr

In 2018, it leased one Embraer E190 jet for regional ops, which was delivered in May in time for the summer season. According to Flight Global, it also wet leased a Saab 2000, specifically to add capacity to its Isle of Man services.

Limiting expenditure

CityFlyer’s revenues for 2018 were up 18% on the year before, totaling £278m. While the increased revenues went partway to securing a doubling of profits, it’s not the whole picture.

Advertisement

Alongside a boost in revenue, the airline also managed to limit its rise in expenditure to just 14.5%. While we don’t have detail on how precisely this was achieved, clearly the management team at CityFlyer are making an effort to maintain a highly efficient operation.

CityFlyer at LCY
CityFlyer has a strong presence at LCY. Photo: Geograph

Despite making efforts to trim down on waste, CityFlyer is yet to switch over to buy on board only, something BA adopted on European short-haul some time ago. Currently, passengers are still able to get a snack and free drinks on board, although it’s likely this will eventually change.

Tactical route changes

Over the course of 2018, CityFlyer undertook some ‘tactical’ route changes, as it strove to wring the best value out of lucrative routes, and not to waste time on less profitable ones. Notably, the carrier pulled out of Birmingham and Bristol airports entirely, as the routes from there proved too competitive with LCCs Ryanair and easyJet also vying for position.

CityFlyer
CityFlyer dropped Birmingham and Bristol last year. Photo: Alf Van Beem via Wikimedia

This trend for capitalizing route performance has continued into 2019, as CityFlyer recently announced route changes for the winter season. In this, the regional carrier increased frequencies on five routes, including to Dublin, Berlin and Florence, and decreased service on four: Rotterdam, Zurich, Reykjavik and Geneva.

By keeping on top of which routes are making money and which aren’t CityFlyer is able to act swiftly to make the most of the current situation.

The future for CityFlyer

Clearly, BA CityFlyer is performing well, so IAG will be looking for the subsidiary to continue its growth. However, with only two aircraft on order, both E190s, it’s about time that the airline looked towards getting a few more aircraft into its delivery schedule.

Parent company IAG has already stated it is looking towards a fleet renewal for CityFlyer. Although its overall fleet has an average age of just 9.0 years, these first-generation Embraers just aren’t as efficient as the newer range of E2 jets.

CityFlyer E170
IAG is looking to update the fleet. Photo: Pieter van Marion via Wikimedia

While the Airbus A220 would be a workable and efficient aircraft for CityFlyer, it would require extensive crew retraining. As such, it’s more likely that IAG will plump for some new E2 aircraft for regional ops in the future.

Have you flown with BA’s regional subsidiary? What did you think? Let us know in the comments!

Advertisement

4
Leave a Reply

3 Comment threads
1 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
4 Comment authors
newest oldest most voted
Richard

They would probably need an extra member of cabin crew to support buy on board. Many of us use cityflyer for the short check in times, city airport and on board service / better leg room/ no middle seats and have defected from BA mainline.

Jimmyjones

CityFier profits are not to be taken at face value because the costs are not accurate. Some of the costs are actually bourne by BA mainline, website, IT sales etc. As a carrier it is not a truly independent entity

Ben Loose

Cityflyer knock the socks of BA mainline in terms of product and service. The only let down is the lack of Club lounge at LCY.