Introducing Boeing Brazil – The New Name For Embraer

The Boeing and Embraer partnership in the works since last year has now got a new name:  Boeing Brasil – Commercial, as revealed by SamChui at Boarding Area.

Embraer Sale
The partnership now has a new name. Photo: Embraer

This partnership will see Boeing taking 80% of Embraer’s commercial jet division, and be able to sell the aircraft as part of the Boeing lineup. The headquarters of the company will remain in San Jose, Brazil.

What is the partnership between Boeing and Embraer?

Embraer is one of the big four aerospace manufacturers in the world, next to giants Airbus and Boeing, and smaller rival Bombardier. Whilst Embraer has never really competed directly with Boeing or Airbus, they have been locked in a fierce battle with Bombardier in the market of commercial aircraft seating fewer than 150 passengers.

Advertisement

Boeing was interested in moving into the market segment (which has seen rapid growth and to prevent a southern hemisphere rival from entering their own market one day) but did not want to commit resources into developing and creating new smaller aircraft (which would sell for less). So why not simply buy up an existing firm?

Advertisement
An Embraer E190-E2 in flight.
An Embraer E190-E2 in flight. Image Source: Embraer.

That left them with only two choices, Bombardier (which Boeing fought tooth and nail to prevent their A220 entering the US market) or Embraer, a popular manufacturer that currently is not allied with either firm. Thus the selection made, an offer of $4.2 billion presented and then Boeing Brasil – Commercial was born.

It is unknown at this time if Boeing plans on replacing the names and branding of the Embraer lineup with their own Boeing 7 Series name (which would be interesting, as they don’t actually have any 7X7 prefixes left) like Airbus did with the CS/A220 series. The brand Embraer does still have a place in the world, specifically in private, government and military contracts.

Advertisement


Industry commentators have likened the partnership between the two firms as a parallel to the recent partnership between Airbus and Bombardier, which brought the excellent A220 aircraft to the United States.

What aircraft does Embraer build?

Embraer Commercial, the division of the Brazilian aerospace company, builds a variety of commercial aircraft seating up to around 150 passengers.

They are:

  • Embraer ERJ family
    • Embraer ERJ 135 (37 passengers)
    • Embraer ERJ 140 (44 passengers)
    • Embraer ERJ 145 (50 passengers)
  • Embraer E-Jet family – the most popular line of aircraft with over 1,500 built.
    • Embraer 170 (66–78 passengers)
    • Embraer 175 (76–88 passengers)
    • Embraer 190 (96–114 passengers)
    • Embraer 195 (100–124 passengers)
  • Embraer E-Jet E2 family – the next generation of E-Jet, to be built in conjunction with the original E-Jet in the same factory.
    • Embraer 175-E2 (80–90 passengers)
    • Embraer 190-E2 (97–114 passengers)
    • Embraer 195-E2 (120–146 passengers)

These aircraft are often compared to Bombardiers/Airbus’ A220 series.

As you can see, from Embraers lineup alone they are an in an excellent position to take on rivals and continue to dominate the market. The fact that Embraer can build these aircraft so rapidly (eight aircraft of each of the three families a month from the same factory) and with such consistent quality is a testament to their operation.

The Embraer E195-E2
The Embraer E-Jet E2 family. Image Source: Embraer

The company is also rumored to be working on a bigger jet aircraft (with a military application already announced), a project that Boeing may or may not support.

What do you think? Let us know in the comments!

Advertisement

3
Leave a Reply

2 Comment threads
1 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
3 Comment authors
newest oldest most voted
Frank

Wow – does Boeing have a lot on their plate, right now; Max groundings, NMA, 787 (SC plant) and now this. Embraer has a total of 168 confirmed orders for the E2 jets. While the E2 line and the A220 are different jets and compete for different markets, there is some overlap. However – with the new increased range to over 6200 km by Airbus/Bomb. on the A220 series, you won’t see many feeder airlines ordering the type. There are over 530 orders for the A220 and it is fully entrenched at the smaller end of mainline fleets, the 125-150… Read more »

Vince

There are very limited things Boeing can do with the existing E2-jets. The aircraft was initially designed for markets below 100pax and had been stretched twice into the current E195-E2. Further stretching will likely require major modification such as lengthening the landing gear and structural strengthening. The only other possibility is a new clean sheet design as mentioned in the last paragraph, but boeing will still have to pour money and resource into this.

Andy

A220 v E2? No contest – the A220 is, in my humble opinion, a far better finished and polished product.