How Breeze Airways Could Change American Aviation

Breeze Airways, a new startup set to launch in 2021 but may start sooner. The airline is looking at shaking up the American aviation market and wants to connect secondary destinations across the United States. However, beyond this, the airline now wants to be one of the “nicest” in the United States.

Breeze
Breeze also wants to be one of the “nicest” airlines in the world. Photo: Breeze

Breeze wants to be known for being nice

Per FlyerTalk, David Neeleman branded Breeze as the “World’s Nicest Airline.” This stands out for a couple of reasons. For one, airlines are not really known as being “nice.” Nearly every passenger has a horror story about some particular airline. And, in the era of increasing ancillary fares and basic economy, nice is largely a word people associate with the past when it comes to flying. Breeze is trying to change that.

Getty Pan Am first class
Nice is a word that people largely believe is from the past age of flying. Photo: Getty Images

How will Breeze do this?

One of Neeleman’s previous startups is JetBlue. JetBlue is a well-renowned airline, especially amongst its passengers. The airline was the first in the United States to add doors in business class. With flight attendants who encourage passengers to take extra snacks and having inflight entertainment across its fleet, Neeleman’s former startup has embraced an airline model that caters to improving the passenger experience.

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JetBlue Inflight Entertainment
JetBlue offers seatback screens in an era where more passengers are getting rid of them. Photo: JetBlue

Neeleman could continue to take a page out of JetBlue’s book and offer passengers an upgraded, modern passenger experience. While details about the interior configuration of the aircraft have not been finalized, Neeleman has thrown out some pretty interesting suggestions ranging from premium-heavy A220s to even ones with lie-flat seating (perhaps for a transatlantic crossing?)

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Airbus A220
Details about the Airbus A220’s configuration are not yet public. Photo: Airbus

How Breeze could be the “nicest” airline

Breeze will operate under a low-cost model. This will likely mean that the airline will charge ancillary fees. Naturally, this would be a way for the airline to compete on price in order to peel passengers away from existing airlines in the United States.

If Breeze really is able to pull off a customer-centric model that offers a superior onboard experience, this could go a long way in the airline taking a slice of the passenger market in the United States. What would really make Breeze stand out is a cabin crew training program that focuses specifically on the customer experience.

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A flight attendant who smiles and welcomes passengers aboard goes a long way in setting the tone for a flight. Photo: Getty Images

There are plenty of ways an airline can be “nice” without costing the airline much. A flight attendant who smiles, welcomes passengers aboard, and speaks in complete sentences when interacting with passengers (“what would you like to drink, sir/ma’am?”) goes a long way in setting the tone of the flight.

How could this change American aviation?

If Breeze’s model catches on and more passengers start flying the airline, it could put other airlines in some trouble. If at a lower price and nicer onboard experience, Breeze is able to peel away passengers from other carriers. Or, even better, it could cause other airlines to follow suit.

However, this would require Breeze to grow a lot more than its current ambitions. The A220 does not have the capacity and range to fly to as many destinations as current airlines do. Furthermore, Breeze does not have a lot of aircraft on order. This does limit the airline’s scope for the time being.

Overall

Breeze may have a shot at being the “nicest” airline in the United States given that there isn’t a lot of competition for that spot. What would be harder, however, is growing large enough to make a huge impact on American aviation. However, Breeze could cause some airlines to reckon with a new competitor and attempt to make flying a bit more comfortable again.

How do you think Breeze will impact American aviation? Let us know in the comments!

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Heather Wynne-Phillips

I would DEFINITELY seek out this airline to fly for a nicer experience. I have loooonnngggggg been explaining to my wife this very concept and wondering when someone would capitalize on a concept that costs NOTHING and is valued by everyone. People will pay and will seek out an experience to be treated well. As humans we naturally seek out kindness and positivity…most of us anyway. I cant wait! I fly a lot and hope this is coming to the Tampa/ St. Pete area!!!

John

Everything has a cost. And there is a reason why low cost and ultra low cost carriers particularly are dominating; most of the growth in aviation has been in those areas.

chris

Not into flying an airline that only uses regional jets, especially on long flights. The E195 in particular is tiny plane that does not absorb turbulence and is very cramped and claustrophobic. Being “nice” doesn’t compensate for the equipment used.

aries1470

Sorry to ruin the bubble there, but it does cost, it costs in training and also in HR for finding those type of people, of which have a bubbly personality, have their 1st aid up to scratch and a few other things too rolled in to one. Just because it is a cost that is “not seen”, doesn’t mean that there isn’t a cost. 🙂 Having said that, I too long for the bygone days of real customer service and experience on an airplane and also from the ground crew.

Scott

Having flown Azul, another successful Neeleman start-up airline in Brazil post Jet Blue, it was apparent on multiple international and domestic flights that there was a pronounced emphasis on the customer experience, particularly onboard. It was refreshing, uplifting and a very positive experience….so much so, that we now actively look for Azul wherever possible. Jet Blue has been post-Neeleman for awhile now and, although still nice to fly, has been slowly sagging for the past few years in several key area, moving away from the original concept of clean point-to-point service. As another way to tweak revenues and their customers’… Read more »

Gerry S

LCCs here in US are just that. They get you to your destination for a low cost. I fly on them But it is all for the purpose of getting somewhere. I do not expect great cabin service. Jet Blues cabin service is far better than Spirits, but Spirit is cheaper and I tend to get a brand new aircraft every time. Combine a low cost ticket with "nice" service, and I will definitely jump aboard. And when the a/c is a brand new A220, you just try to hold me back. It may take quite a while for Breeze… Read more »

Dixie Msy

Any Airline would beat Delta give them an A for even trying.

Gregory P

Really? I’d take Delta over American (especially) and United ANY day of the week due to their superior comfort and customer service!
Best wishes for success to Neeleman and yet another airline launching.

Marques Dean

I wish Mr. Neeleman all the success. If his work at jetBlue and Azul is any indication he may pull off another winner. For quite some time over the past two decades most of the US airlines have forgotten to emphasize on the customer service experience,both mega carrier and LCC carrier alike. Something is seriously wrong when airlines cram so many seats into planes where you have less legroom than in your car. Nonetheless if Breeze takes off sign me up for flights!

Rose Getch

Well, if they will connect secondary airports like BTV to main hubs, sign me up. BTV gets quite a bit of traffic from Canadian airports as well as across the US. To get anywhere from Burlington VT, it takes 2-3 connections, long waits and small planes leaving BTV. To get to Long Beach CA or any CA location, we drive 4 hours to Boston, park there and wait for a connection. To get to Philly or DC, we fly through NYC, always on a small noisy plane into and out of BTV. Jet Blue is the most comfortable and because… Read more »

Rose

Well, if they will connect secondary airports like BTV to main hubs, sign me up. BTV gets quite a bit of traffic from Canadian airports as well as across the US. To get anywhere from Burlington VT, it takes 2-3 connections, long waits and small planes leaving BTV. To get to Long Beach CA or any CA location, we drive 4 hours to Boston, park there and wait for a connection. To get to Philly or DC, we fly through NYC, always on a small noisy plane into and out of BTV. Jet Blue is the most comfortable and because… Read more »

Rose

Well, if they will connect secondary airports like BTV to main hubs, sign me up. BTV gets quite a bit of traffic from Canadian airports as well as across the US. To get anywhere from Burlington VT, it takes 2-3 connections, long waits and small planes leaving BTV. To get to Long Beach CA or any CA location, we drive 4 hours to Boston, park there and wait for a connection. To get to Indianapolis (a 14 hour drive), it’s back to Boston. To get home, back to Boston to get the car. To get to Philly or DC, we… Read more »

Kurt Pan

I won’t mind paying a bit more (say $50) for being treated more courteously on board an airline. Yes, being addressed with a smile and a complete sentence MATTERS.

Bob

So you can get your company to buy on delta and go anywhere and accumulate miles to use for travel to anywhere, or, fly to secondary markets and accumulate points to fly to secondary markets?

Bet it doesnt work out in the long run for the serial entrepreneur.

Gerry S

@SimpleFlying:…….I see a lot of multiple repeat comments lately. Sometimes I experience a delay in transmission and when I attempt to retransmit I am prodded: "You have already said that."………Why isn't this applied to some other comment deliveries? See above entries. Three in number.

Robert Bouvier

I know where there is an unloved airport that would probably welcome The Breeze. ORH Worcester, Ma. Direct-Air used to fly there until they went belly up. Breeze will become an Airline like Song was with Delta. I don’t know why they stopped it, because that was an airline that everyone liked. I welcome the Breeze to PDG, Punta Gorda airport where Allegiant is now. There is room for two airlines to fly from there. Allegiant doesn’t fly to Worcester, ORH.

Lennox Buchanan

Loads of room for improvement over existing product. Jetblue is on top in terms of customer service. The rest are pathetic. Very pleased to see Breeze coming to the market place.

Bradley Cooper

It’s coming from a guy who’s built jet blue and a is an industry legend!! I’ll sure he knows the plan.

Derrick Donaldson

Looking forward to flying with this airline in the future, Bring it on!

Ken

I hope that the days of the rude grumbling flight attendant will soon be over. If you do not like your job, or worse yet, you do not like people,,,get a different job