British Airways New Club Suite May Spell The End For First Class

British Airways this morning announced their hotly anticipated new business class seat. The groundbreaking new seat is something of an enclosed suite, and will debut on the company’s A350 when it is delivered in the summer. However, could this advanced new seat kickstart the British Airways’ First Class demise?

It has been many moons since British Airways last updated their business class cabin. In fact, the state of the cabin has become a running joke with regular passengers. What was once groundbreaking has now become obsolete. This negative view of the old seat has stimulated a huge desire among passengers to see a redesign.

first class demise
Could the new Club World seat pose a threat to First Class? Photo: British Airways

First class demise

With the rollout of the new Business Class Suite, British Airways is initially waving goodbye to First. Over the course of 2019, a total of six aircraft will receive the new cabin. Four of these, the A350s, will not have the First cabin. Instead, the 56 Club World seats will be the most luxurious on the aircraft.

This, however, isn’t necessarily a bad thing. The new business class suite introduced by British Airways is arguably better than the First class product currently on aircraft. Could this be enough to kill off the First Class cabin entirely?

first class demise
The current First suites onboard British Airways. Photo: British Airways

Soft product differences

From March 31st, British Airways will be launching changes to the First cabin. This action could, in part, be prompted by competition from the new business seat. While the bedding will sport a 400 thread count, and foam mattress topper, there will also be improvements to the menu. Passengers will be also offered upgraded amenities bags containing “Ultra Smart Pro-Collagen”, in addition to brand new crockery and glassware.

While the rollout of the soft product will be complete by April 7th, First has another quality which Club World lacks. The small cabin size gives passengers the feeling of exclusivity. While the A350’s Club World cabin will hold 56 passengers, current British Airways aircraft only have between eight and 14 First seats. Given its exclusivity and quiet nature, it is unlikely that First class will disappear any time soon.

first class demise
Could the business suite pose a threat to BA1? Photo: British Airways

What about BA1?

BA1 is a unique British Airways flight operated from London City Airport to New York’s JFK via Shannon. The aircraft used is an A318 with just 32 business class seats on board. The key USP of the service is its convenience departing from London City. Additionally, by clearing US customs during a refuelling stop in Shannon, the flight lands as a domestic flight upon arrival in New York.

The new Club World seat could potentially pose a threat to this service. Given the option of a suite, or the current BA1 business seats, passengers could well opt to bear the inconvenience of travelling out of London in order to utilise a Club World suite. The new suite is expected to be rolled out across the long haul fleet by 2023

Do you think the new Club World seat poses a threat to First? How about to BA1? Let us know in the comments down below!

3 comments
  1. Have you flown ba 1,2,3 or 4? The seat is worse than the regular business class seat. People fly it for convenience. The rode transatlantic is bumpier, but the service is top notch and if your destination is docklands or the city it is right there. Now let’s talk about the 747 mid-j fleet, those suck.

  2. Yes the new business suites indeed look like a great improvement. Don’t crow though, until we see what BA does with fares. Regarding BA First, yes the gap will be narrower unless they also upgrade that class. And as we all know, they have much room for improvement there also.

  3. I flew BA First two weeks ago (LHR to JFK) and was extremely impressed with the service. Simply outstanding. The seat itself was a lux variant of the typical reverse herringbone on most biz class. Its own current yin yang format of Biz is really off-putting. When BA migrates to the new Club Suite format it should consider what AirFrance has done with its La Premiere – 4 ultra high end suites. Bring back the BA glamour of old…

Leave a Reply

Your email address will not be published. Required fields are marked *

Recommended Stories: