Etihad Launches New Wellness Program To Focus On Passenger Health

A new program is in store for passengers flying with Etihad, as the airline introduces a health and hygiene initiative aptly named “Etihad Wellness.” In a press release issued yesterday, Etihad’s program presents the industry’s first-ever Wellness Ambassadors, reassuring travelers of the airline’s health and safety measures.

Etihad’s new initiative will be championed by Wellness Ambassadors. Photo: Etihad Aviation Group

The upcoming measures will build upon those already established since the rise of COVID-19. Specifically, standards of cleanliness will improve at the airline’s catering facilities and food testing labs. Onboard, cabins will undergo deep-cleaning.

Other pitstops along the customer journey will be sanitized regularly. Sites include check-in, inflight experience, arrival, and ground transportation areas.

What do Wellness Ambassadors do?

Wellness Ambassadors will spearhead the carrier’s program, and be at the beck and call of passengers. These ambassadors, the first of its kind in the aviation industry, will focus on providing specific assistance to customers on the Abu Dhabi airline’s health and sanitization measures.

In the annoucement, Etihad confirms the ambassadors “will undergo special training at the airline’s training facilities in Abu Dhabi, and online.”

For frequent travelers of Etihad, these ambassadors will be a common sight indefinitely.

Wellness Ambassadors will provide assurance on health and safety measures to Etihad passengers. Photo: Thomas Boon – Simple Flying

In the next few weeks, the Abu Dhabi International Airport will have Wellness Ambassadors stationed to reach passengers at all points in their journey. The Wellness Ambassadors will cover retail, lounges, boarding, and immigration areas.

Further, Etihad plans to place ambassadors onboard flights to work alongside cabin crew, once travel restrictions ease. Wellness Kits, which include a face mask, gloves, and hand gel, will also be issued on flights.

According to Tony Douglas, Group Chief Executive Officer of Etihad,

The wide-ranging measures we are taking are a strong reflection of those already in place across the emirate of Abu Dhabi. When restrictions are fully lifted, and travelers can once again enjoy the best our wonderful home has to offer, they can rest assured their trip will be to one of the cleanest and most well-maintained destinations in the world.”

Details on ‘Etihad Wellness’

Currently, flight options remain scarce, and traveling seems like a thing of the future, as fellow UAE carrier, Emirates, further believes normalcy will only return in four years. Etihad, however, trusts that safeguarding the interests of customers will be the key to getting people flying again.

Thus, the airline has launched multiple online avenues to keep customers updated on the Etihad Wellness program.

For instance, micro-site will provide customers with comprehensive information on the Etihad Wellness initiative. If more specific information is needed, customers may contact the multi-lingual Wellness Ambassadors round-the-clock via email. Soon, Etihad will introduce a webchat option as well.

Initiatives by Etihad

While CEO Tony Douglas cites “genuine and innovative customer care” as a core value ingrained in Etihad’s DNA, the flag-carrier has also been generous in humanitarian efforts.

Ever since the virus pandemic sent the aviation industry spiraling, Etihad has focused on utilizing its resources to help.

Etihad airbus travelpass Getty Images
UAE’s flag carrier, Etihad, operated repatriation, and cargo flights in April. Photo: Getty Images

In April, the carrier prepared 15,000 meals for frontline workers battling the pandemic in Abu Dhabi. Other businesses and community centers affected by the outbreak were also provided food by Etihad’s catering arm. The same month, Etihad carried out repatriation flights to 11 destinations, and cargo operations to 29 destinations.

What do you think about Etihad’s new program? Do you feel more airlines will begin introducing Wellness Ambassadors? Let us know in the comments.