South African low-cost airline FlySafair has unveiled its new logo and livery following a fresh rebranding. The airline, which recently inducted its 25th aircraft, has done well to navigate its way through the pandemic and now looks stronger than ever.
FlySafair branding shake up
Safair subsidiary FlySafair has shown off its new logo and aircraft livery following a rebranding initiative. The South African airline's new logo retains its classic pink and blue color theme and adds a small heart symbol at the end.
Kirby Gordon, chief marketing officer at FlySafair, said,
"FlySafair has been around for eight years now and after everything we’ve overcome we decided it was time to update our image a bit. Our aim has always been to connect people with who and what they love through our love of flying and so when we saw this concept about bringing two places together and forming a heart it just seemed like an obvious symbol for what we aim to do every day."
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The airline has also rolled out a fresh livery design, adding a new navy-blue strip on the tail to complement the existing pink and blue. Interestingly, Gordon revealed that the airline's white fuselage works out in favor of passengers by helping to cut down on weight.
Gordon added,
"We wanted to find something elegant and sophisticated, but simple. The more complex a paint scheme the more costly it works out to be. It seems pedantic but the pigments in darker colors of paint actually make the paint weigh more, so keeping the aircraft largely white means we save money on fuel which helps to keep ticket prices lower."
25th aircraft arrives
FlySafair has welcomed another Boeing 737-800 to its fleet, making it 25 aircraft in total for the budget subsidiary. The new aircraft will be the first painted in FlySafair's new livery and enter service on October 1st.
Gordon said,
"This is the 25th aircraft in our fleet and we’re excited to use this opportunity to add a little freshness to our look."
FlySafair operates an all-Boeing 737 fleet, with 20 Boeing 737-800s and 5 Boeing 737-400s making up the numbers. According to Planespotters.net, the average age of FlySafair's fleet exceeds 22 years old.
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About FlySafair
FlySafair is the low-cost offshoot of South African airline Safair and operated its first flight in October 2014, starting out with a fleet of two aircraft and a single route between Cape Town and Johannesburg.
The airline, now the biggest domestic carrier in SA, was recently named as the Best Low-Cost Airline in Africa at the 2022 Skytrax World Airline Awards and is currently enjoying a resurgent summer, carrying over 150% more passenger this September compared to 2021.
Undoubtedly the beneficiary of rival domestic airline Comair's collapse in June, FlySafair will operate over 120 flights a day in October, a sizable 67% increase from its pre-pandemic levels.
What do you think of FlySafair's rebranding? How often have you flown with FlySafair? Let us know in the comments.