Frontier Airlines has turned 27 years old. The American ultra-low-cost carrier (ULCC) is putting on a celebration to commemorate the 27 years with one million seats on sale and a special giveaway for 27 lucky winners. Here’s a look at 27 years of the airline.
Frontier Airlines puts on a birthday sale
For its 27th birthday, Frontier Airlines is putting one million seats on sale starting today. Fares are as low as $27. Tickets must be purchased by 23:59 Eastern time on July 7th. Travel at that fare is valid on Tuesdays, Wednesdays, and Saturdays for travel from August 17th through November 10th. There are two blackout dates (September 4th and 7th). The sale does also apply to one-way flying.
Tyri Squyres, vice president of marketing at Frontier Airlines, stated the following:
“What better way to commemorate our company’s 27th birthday than to invite customers to the celebration through a systemwide fare sale and random drawing for free round-trip tickets?”
In addition, Frontier is also giving away roundtrip tickets for two to 27 lucky winners. The flights are valid to any destination Frontier flies to. There will be a random drawing, and passengers can enter at this link.
Customers can enter the random drawing through July 13th, 2021. Winners will be determined on or around July 20th.
Frontier Airlines also offered the following comment on the airline’s 27 years of operations:
“Frontier has completely reinvented itself over the course of its 27 year history. Through strong leadership, under the direction of CEO Barry Biffle, we have become a tremendously successful ultra-low cost carrier. The recent completion of an IPO, our position as America’s greenest, most fuel-efficient airline and our dedication to highlighting North American animal species, particularly endangered ones, on our plane tails are a few of the highlights we are extremely proud of as we mark this anniversary.”
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27 years of Frontier Airlines
Frontier Airlines has seen many highs and a lot of lows in its 27 years of history. The airline was incorporated in 1994 in Denver and served as a successor to the original Frontier Airlines that operated from 1950 to 1986. A more exhaustive history will be coming soon, but here’s a brief look at some big moments of Frontier’s history.
The early focus of the airline was connecting Denver with points in the Western US and the Midwest. As the airline grew into the 2000s, it started to expand. The early days of the carrier marked Boeing 737 operations, though just before the 21st century, Frontier also started flying Airbus jets.
In fact, Frontier Airlines was even the launch customer for the Airbus A318, which is the smallest version of the Airbus A320ceo family. The Airbus A320ceo family of jets helped the airline phase out the Boeing 737s.
From the mid-2000s onwards, Frontier Airlines started to face a growing competitive market and underwent a series of different transitions. At one point, Frontier even had regional jets flying for the airline.
In 2008, Frontier Airlines entered Chapter 11 bankruptcy. As it came out of bankruptcy, Republic Airways decided to bid to acquire the airline’s assets. This ruffled feathers at Southwest Airlines, who also mounted a bid to acquire Frontier Airlines.
In the end, Republic won the battle. Republic also had Midwest Airlines under its belt and decided to merge the two airlines with Frontier surviving.
Republic decided to sell Frontier Airlines to focus on its regional flying. Indigo Partners came into the picture and took over the airline. As part of the transaction, from 2013 onwards, Frontier Airlines began its transition to an ultra-low-cost carrier.
Where Frontier stands today
Frontier Airlines is a growing ULCC. It completed a successful IPO in the first half of 2021 and has a backlog of over 100 Airbus A320neo jets. These larger planes will help power the airline’s expansion and keep costs low, which helps the carrier offer lower fares to its consumers.
Frontier has a fully unbundled product. Customers purchase a fare and then purchase ancillary products (like bags and seat selection) to augment their travel experience. The airline also offers an all-economy cabin onboard all of its jets.
Frontier Airlines has been a ULCC for less than 10 years, but it is succeeding with its model and growing to new heights. The airline is extending its reach in the United States and places south of the border.
Primarily, the airline runs a low-utilization point-to-point model. This is similar to Allegiant’s operations, but Frontier Airlines prioritizes taking newer, more efficient aircraft. It markets itself as America’s greenest airline.
There is still a lot of work left for Frontier. It has a lot of opportunities it can take advantage of and has gaps in its network. When the Airbus A321XLR arrives at the airline, the plane should help unlock plenty of new opportunities for the carrier – and potentially open up Hawaii.
Are you going to take part in Frontier’s fare sale? What do you think about Frontier Airlines? Let us know in the comments!