Increased Comfort: How The SuperEco Will Revolutionize 28 Inches Of Pitch

Italian aircraft seat designer Geven has this week revealed a new seating product targeted at high-density economy class. With a pitch of 28”, the seat will allow airlines to pack as many passengers onboard as possible, but with clever design, Geven says it will not feel cramped. At just 7.9 kg (17.4 lbs) the seat promises to be one of the lightest around, removing weight from the aircraft and saving fuel. Here’s what you need to know.

Geven SuperEco seat
The SuperEco aims to reduce pitch to 28″ while still feeling comfortable. Photo: Geven

When 28” doesn’t feel painful

Airlines, particularly in the low-cost segment, have long attempted to optimize their cabins to get as many passengers on each flight as possible. Even so, seat pitch has generally remained at around 30”, with anything lower seen as being overly restrictive on passenger comfort.

However, Italian aircraft seat supplier Geven believes it has developed a product that not only allows additional rows to be placed on aircraft, but manages to do so without sacrificing passenger comfort. The economy class seat ‘SuperEco’, launched this week, promises to deliver unparalleled shin and knee clearance, to make a 28” pitch feel more spacious.

Geven SuperEco seat
Geven has designed the SuperEco to be cheap to buy, maintain and fly. Photo: Geven

The armrests fold up flush to the seatback, giving passengers on low occupancy flights the ability to stretch out across seats. The tray table also folds up flush into the seat in front for additional personal space onboard. The company says that the redesigned supporting structure will facilitate a 28” pitch with “unexpected generous legroom.”

Geven SuperEco seat
The tray table folds flush to the seatback. Photo: Geven

Alberto Veneruso managing director at Geven, commented on the launch of the product, saying,

“SuperEco’s impressive shin and knee clearance paired with its low weight and excellent reliability, sets an unparalleled benchmark in the aircraft seating industry. With SuperEco, airlines will be able to offer maximum comfort and living space to passengers while contributing to green-sustainability efforts via reduced fuel consumption.”

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ULCC target market

Let’s be clear here; this is not a seat that is designed for the long-haul narrowbody market. Geven is pitching its product squarely at the ultra-low-cost carrier (ULCC) segment, and for that market, it’s a top development.

With an eye always on cost, the SuperEco seat promises to reduce fuel consumption too. The company says that, per passenger, it weighs in at 7.9 kg (17.4 lbs) per passenger. In comparison, the Recaro SL3510, a popular low-cost airline economy seat, weighs 9 kg (19.8 lbs) and is, at present, one of the lightest economy seats around.

Geven SuperEco seat
The seat promises to be 1.1 kg lighter than its closest competitor. Photo: Geven

Although 1.1 kg (2.4 lbs) saving might not sound like a lot, across an Airbus A320 packed in with as many as 170 seats, that’s quite a saving. The seat can be tailored by the airline to suit inflight connectivity, in-seat power and a variety of brand-focused touches such as dress covers and end bays.

As well as reducing fuel burn for cost- and climate-conscious airlines, the SuperEco promises to be low maintenance too. With a low purchase price and short lead time for production, expect to see this product on ULCC narrowbodies soon.

Geven SuperEco seat
The company says the legroom will be ‘unexpectedly generous’. Photo: Geven

Geven isn’t just into squeezy economy class seats. The company is also designing, in association with Priestman Goode, a range of economy class, premium economy and business class seats to complement the SuperEco.

Could you be comfortable with just 28” of pitch? Let us know your thoughts in the comments.

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