Greta Thunberg Is Making People Rethink Air Travel: The Flight Shaming Movement

Should you take that next flight? Environmental activist Greta Thunberg suggests you reconsider for the sake of the environment. Flight Shaming, the idea that flying isn’t good for the environment, is on the rise and perhaps here to stay. Let’s explore the face behind the movement and how airlines will meet this growing trend.

Greta Thunberg flight shaming
Greta Thunberg is one of the leaders of a global movement pushing for change. Photo: EU Parliament & Alf van Beem via Wikimedia

What is Flight Shaming?

Flight shaming, also known as ‘flygskam’ in Greta’s native Swedish, is the concept of shunning air travel or encouraging others to shun it, in favor of less environmentally impactful travel methods, such as trains or boats.

Members are demanding airlines operate more fuel-efficient aircraft, that they offer carbon-neutral flights or that passengers should reconsider flying at all. The impact of this has been bigger than expected, with passengers down on airline SAS (by 2%) and fewer passengers in airports (Stockholm’s airport reported a 9% fall over last year).


Alternatives to air travel like train transport are seeing a renaissance. In fact, train travel is on the rise so much (8% alone in Sweden) that the Austrian rail service actually ordered 13 new sleeper railcars to keep up with demand. Germany has followed suit, slashing the price of rail tickets to encourage more environmentally friendly travel.


“We’re going to increase the cost of flying and make train tickets cheaper to reflect the cost of carbon dioxide emissions,” said German Finance Minister Olaf Scholz to Bloomberg.

Some politicians in France have taken an extra step, suggesting that some long-haul international routes and domestic flights be outright banned for their large carbon footprints.

ryanair Boeing 737
Traveling in Europe by train is seen as being more eco-friendly. Photo: Ryanair

But the flight shaming movement went into overdrive when young activist Greta Thunberg hit the headlines of the world’s media with her clear message about the environment.

Who is Greta Thunberg and what are her goals?

Greta Thunberg, a 16-year-old from Sweden, has become the face of the youth movement against climate change.

She began her journey at 15, when she decided to ‘strike’ from school and protest outside the Swedish parliament. She did this for two weeks, drawing media attention with her no holds barred message, and excuse me for the language, I am doing this because you adults are sh*tting on my future.”

“I am doing this because nobody else is doing anything. It is my moral responsibility to do what I can,” she said to the Guardian earlier this yearI want the politicians to prioritize the climate question, focus on the climate and treat it like a crisis.”

Greta Thunberg poses with her sign in 2018. Her sign read “school strike for climate”. Photo: Anders Hellberg via Wikimedia

Her blunt warning to the politicians of the world inspired her peers that felt that the ‘adults’ were not doing enough. This has led to several marches by students around the world, including some protests that reached over one million people.

Greta Thunberg has used her newfound fame to encourage others to think about their consumption, from eating less meat (or better yet going vegan) to reducing air travel.

What is Greta Thunberg’s message about air travel?

Greta Thunberg was invited to speak at the United Nations in New York last month, making the long journey from her home in Sweden. Instead of traveling by plane, she made a statement by traveling two weeks by a carbon-neutral sailing boat.

“By stopping flying, you don’t only reduce your own carbon footprint but also that sends a signal to other people around you that the climate crisis is a real thing and that helps push a political movement,” she said to the BBC via

Greta has confirmed that she has not flown on a plane since 2015.

But airlines and aviation unions are not happy by this growing trend, lambasting politicians for joining the green tide and leaving them behind.

“Unchallenged, this anti flying sentiment will grow and spread,” says Alexandre de Juniac, head of the International Air Transport Association to the Guardian “Politicians aren’t sticking up for us.”

How bad is flying for the environment?

A typical passenger traveling long-haul around the world will generate more carbon emissions in a single flight, than someone living in a third world country will in a year. Specifically, a passenger from London to New York will generate 986kg of CO2, which is more CO2 than a typical citizen of the bottom 56 countries in the world generates over 12 months.

With passenger numbers expected to hit seven billion trips by 2050 (and accounting for 22% of the world’s greenhouse gasses by then too), the relationship between flying and the environment couldn’t be more important.

Perhaps until air travel is more environmentally friendly, passengers should potentially ask if they really need to make that next trip.

How can air travel be more environmentally friendly?

Let us take the proposition that air travel is a big carbon emitter and that the ‘flight shaming’ trend will grow. Is there a solution that makes all parties satisfied?

The first step is to use more environmentally friendly aircraft. Planes such as the Boeing 787, Airbus A350 and Airbus’ neo variants all produce far fewer carbon emissions than the older types, through smarter design and the use of lightweight composite materials. Airlines are also working together to develop all-electric carbon-neutral designs that can replace aircraft for short distances.

Electric Airbus
Airbus is working with SAS to research the impact of introducing electric aircraft. Photo: Airbus

Additionally, using biofuel instead of normal petroleum is a proven method for airlines to reduce their greenhouse gas emissions. United and Delta have both invested heavily in research and development of biofuels. Once it is a workable concept in terms of supply, we will likely see it rolled out worldwide.

The big equaliser in air travel has always been the price of fuel. But as airlines and airframe builders have raced to find ways to burn less fuel, they have also succeeded in developing greener aircraft. Such efforts save money and the planet alike.

Some have suggested simply taxing airlines a carbon fee… but as airlines are international, who do they pay? Their home countries? Foreign island destinations most impacted by climate change? The answer comes with its own long list of questions.

Air France, Domestic Flights, Carbon Neutral
Air France is to carbon offset every mainland domestic flight from January 2020. Photo: Air France

Should passengers also contribute?

But perhaps it’s not the airlines that have to change, but the passengers?

Some policymakers have suggested that an increased fee per flight to offset carbon emissions is required. After all, if you can afford that 10 EUR flight on Ryanair, you can certainly afford to pay for the carbon offset.

But some have pointed out that such an idea would instead just punish those who don’t fly much and have to save up for a once-a-year family holiday. Hence, maybe a frequent flyer levy is needed, one that hits you once you started to fly multiple times a year.

“Airlines believe we need a strategy that meets the government’s ambition of promoting sustainable growth for our sector. Aviation has to earn the right to expand and that’s why we’re committed to halving our emissions by 2050, and working with national governments to agree an ambitious plan that can deliver a zero-carbon future.” – Tim Alderslade, chief executive of Airlines UK, said to The Guardian.

What do you think? Is Greta Thunberg right about flying? Let us know in the comments. As this is quite a divisive issue, we do remind people to be polite and respect others’ views in the comments.


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Ahmed Ahzaam Mohamed

Not Good for Me! It’s Not Right and I Prefer Flying All Day!


Well if it’s somewhere close, use airline-rail alliance


Don’t the shops that transport all our Western imported goods round the world crate far more pollution than airliners ? Usual hypocrisy from Sweden.


Every plain in the air produced CO2 and other pollution. So yes, it is not only transporting people that is producing pollution.
That said, what Greta was doing is pointing on where much of CO2 emission is coming from, and pointing at person transport was efficient.

Andy Paradise

Her Superiors obviously don’t fly around the world on hang gliders……

Jason Dykstra

I thunk that this is all a load of bollocks. I understand that we should do our best to save the environment, but this is a step to far. Aircraft get more efficient by the year, if not by the day. This is why people who do not know what they are talking about should not speak in the first place.


Yes, in the last 10 years aircraft are more than 50% more efficient in terms of greenhouse gas pollution.
Plus advances are being made into biofuel. Plus people have the option to purchase a carbon offset for each flight they take.


Still. One travel from London to NY is near one metric ton. Then one metric ton back. That would be nearly 2 metric ton, but for simplicy, say 1.75 metric ton. That is way to much. And yes, if/when the CO2 emission is reduced compared to other transportation (or no transportation at all, like using video conference instead of actually travel where it is appropriate) then we can start use flying again. But until then, we need to reduce flying time, and not just person transportation, but all flying. That until the flying industries has shown that it actually have… Read more »


Yeah right lol like some indoctrinated kid who wears Antifa shirts and has Antifa parents is going to tell us anything. Go push a rope.


They are not Antifa. You obviously don’t know what you talk about. And that is not what this kid say.
She is telling you to do something about what Science are telling is one of, if not, the biggest treat to the future and existence of human race.

No, I wouldn’t even suggest you do what you suggest others to do. That is just stupid.

Noah Bowie

Aside from Europe, China, Japan and the north east corridor of the US trains are far from efficient. You can’t replace a journey such as London-New York that takes 7 hours (at one point 3) with 2 weeks on a sailing boat. If there was a general and effective alternative to air travel all across the globe then we wouldn’t be having this conversation about flight shaming. Honestly Greta needs to get off her high horse and stop telling us exactly what to do. Especially when you consider that she took 2 weeks to sail to the US and when… Read more »


Is she telling you not to fly at all? I don’t think so.
She is telling us that we should reduce the flying, and consider other transports and even not do a travel at all if it really isn’t needed, like replace with video conferences. That save a flight and time for you.

Yes, you can still be hygienic without running water and without electricity. If you don’t know how, don’t go hiking until you do know.


Greta needs to give some thought to AUTOMOBILES – surely responsible for most of the pollution on this earth. If you’re going to “save the world”, think of all the other aspects.


Greta HAS also been giving cars a thought, she is not stupid. Still less pollution per travel then going by plane. And many travels are needed by car, but as with flying, better to take train if possible. AND there are more efficient ways to source energy for a car, like electricity or gas, produced by making H2 by splitting H2O by solar energy.

Airplane is still left to show that they can make that transition to better planes. And doing that under pressure is the only way to make that fast enough.

Michael Storch

“Still less pollution per travel then going by plane.”

No. Per passenger seat, commercial aircraft beat single-occupancy cars.

arkady sheinin


arkady sheinin

Keep her in Sweden.We are going to fly no matter what


And then her sailing crew had to fly back, replacement crew fly in to fetch the boat. There were no facilities, no kitchen because it was multimillion dollar racing vessel.


In the debate about polluting ways of travel a lot said is very hypocritical. The use of public transport is all well and good and should be promoted. However, nobody mentions the car. Cars must be the most polluting method of transport on the planet. In most cases their use is not needed but a luxury. Where the use of the car is necessary then ways of combining its use together with public transport must be looked at. Some personal sacrifice should be demanded of us as there are many unnecessary journeys we make. Attack the root cause not the… Read more »

A Grew

the silly girl needs to stay in school. what does a 16 year old know about a complex system like that of the earths climate. All this rhetoric about the gas of life.


As someone who works in aviation, I have to agree to an extent with her. People fly Philly to LaGuardia instead of taking Amtrak. With security and inevitable delays, it takes even longer and makes no sense but it’s cheaper apparently. Also, Europe has a robust train network. I don’t understand flying from Paris to Lyon, for example. Also, trains go right into city centers. They are more convienant. There are places for planes and trains. But it honestly has gotten a little ridiculous how people are taking flights that are 20 minutes when places with robust transit can get… Read more »


marseille to lyon is another also why london to paris ?the problem is the fares on the tgv if you don’t book a few months in advance it’s expensive same as london -paris on eurostar ,i was thinking of booking eurostar from lyon to london for 2 over 450euros and that was a couple of months before travel where i can fly for under 100 euros return for 2

George YYZ

That had been done many years ago, Multiple airlines in France with SNCF/
Deutsche Bahn with many airlines in Germany.And all is issued on one airline e ticket.

Ralph Webb

Could someone please explain how CO2 is staying in the upper atmosphere, since CO2 is heavier than most of the other constituents of “air” (check your periodic table), also if we get rid of most of the CO2 all the green plants will die as they extract the C ( carbon) from air

Richard Johnson

I am a chemical engineer and I am willing to bet I can find things that her and her family own that is much worse on the environment than planes. Only twenty five percent of the world have flown on a plane but I guarantee everyone in her family has smart phones that are made in an Asian factory that is not a green facility. But if we call her out on the media will say we are bulling her.

Nick Mackenzie

Biofuels just take productive farmland away to make fuel leading to t more starving people, leading to more deaths, which presumably Thunberg doesn’t want. Shaming customers wont help. It will lead to slower passenger growth and fewer orders for new fuel efficiency aircraft. Leading to more flights on dirtier older aircraft that airlines hang onto, due to lower profits. Greta Thunberg doesn’t actually present us with incontrovertible evidence she is right on this issue. I use the word “right” deliberately, as it is on the level of her language in this area. I’ve only heard emotion. Children (her words not… Read more »


Greta should go back to school. There she will learn that the clothes industry creates more carbon dioxide, and crap than the aviation industry. She thinks she is so great by sailing across the sea, but yet she can’t see how inconvenient and stupid that idea is.


What happens to the emissions offset fee? The airlines collect but where do they pay it to? Is there any audit of receipts vs. remittances?


To Greta Thunberg and all the school kids who went on ‘strike’ for Climate Change: You are the first generation who have required air-conditioning in every classroom. You want TV in every room and your classes are all computerized. You spend all day and night on electronic devices. More than ever, you don’t walk or ride bikes to school but arrive in caravans of private cars that choke local roads and worsen rush hour traffic. You are the biggest consumers of manufactured goods ever and update perfectly good expensive luxury items to stay trendy. Your entertainment comes from electric devices.… Read more »


You should not claim your need on other
No, we don’t have had any need for air-condition in Sweden, so we don’t have that.

You are projecting your and our own generations needs and wants on kids generation. You are trying to avoid our responsibilities. You are behaving childish.

Your generation was the one that made the air-conditioned classrooms ,not the kid. Our generation was the one that ignored Scientists and their warnings about climate change.

We are not in the position to blame OUR decisions and on the next generation. So stop blaming others of what we did.


For each flight take off, a tree is planted.
As such, we’ll have a forest in a year hopefully


Which will not compensate for each flight, not even a passanger. Yes, woods are needed, also new woods to replace the ones we cut down. The problem is that cutting down trees that have a couple of decades to rice, in the shadows of previous gigant trees, will not protect all the life that lives in or on the tree.

You know, a flight London – NY releases about 1 metric ton CO2. A full grown tree might take up that, and it takes 50 – 100 years for a tree to grow to that size.


I can assure you that a shrill, ill-informed European child’s publicity tantrums have absolutely ZERO effect on my air travel plans.

And if little Greta and the rest of her hypocritical eco-extremist ilk were really serious about climate change, they’d start by marching in Beijing…


Your trace have a bigger impact then marching to china would. And because China has bad experience of air pollution, they are doing things to reduce pollution, by developing electric cars and doing research on next nuclear power plant technology, which your country don’t have or doesn’t even do research on. The kids are right, and you are wrong. You should do what the kids say, listening on the Scientists and the current consensus. Science are not politics, your post is all about politics. You should start from facts from Science, and then take political stand from there, not the… Read more »

Joseph Sciberras

With almost double the CO2 emissions of the US, I’m still waiting for Greta to visit China. As a person with traits of Asperger’s and OCD, I can say confidently that a 16 year old with high-functioning autism, Asperger’s syndrome and OCD, who has starved herself in the name of climate change, should NOT be on be on a global platform and looked up to as a leader of a movement.


Why should she only adress one country? It is a world problem. It is a per capita problem, so yes, US has stll a long way to go reducing CO2 emission.
And is complaining about Gretas personal problems a proper way to adress the problem she talks about. That people like you doesn’t listen to Science, you are doing a political decision before you have taken in the Scientific facts. You should do it the other way around.


This is not a thing. Nobody who needs to fly feels any shame, nor should they. This is made up nonsense from the PR team of Greta.


If every other industry did as much for reducing their emissions as the Aviation industry did, we would not be in the mess we are in with the climate. Aviation is an easy target, but Tesla has proven that all cars on the road could be battery powered, why don’t these people who shame air travel, maybe focus on that instead. The road users produce much more carbon emissions anyway.

John Dietz

This is an idiotic idea. It’s good to continue to work on more efficient cars and aircraft, but air travel is an integral part of commerce. Greta spent two weeks travelling to the USA on a sailboat. How many of us can spend 6 weeks to take a two week vacation from the USA to Europe? How would international commerce be affected? Greta is an intelligent and passionate young girl, who, unfortunately, is extremely naive. I suspect that she is being manipulated by adults (likely her parents), who are using her to communicate their message.

George YYZ

Let’s buy her a zero carbon emission SAAB broom and send her back. We have had enough of this self entitled , rich, hysterical spoiled brat.


Instead of banning air travel completely , she should pressurize airplane manufacturers to make planes more fuel efficient.


The whole Air travel thing is a complete red herring. Air transport accounts for 1.7% of “greenhouse” gas emissions. So even cutting air transport by half makes less than a percent in difference. If we stopped all air travel entirely, then it is a 1.7% decrease. But this will be offset by increased car, train and ship travel in no time. Perhaps if people like Greta took the time to look into the actual statistics, rather than the ones made up by activists, then they could focus effort and attention in better areas? e.g. Agriculture (livestock) is about a 15%… Read more »


There are other steps that can be taken to help reduce the use of fossil fuels, but the problem is that they may impact her. How nice she took a 2 week voyage across the pond to get here. Now put her in a position where she has to support herself with a job, and see what she thinks about taking 4 weeks off to travel to the US and back. This whole CO2 thing is an excersize in hypocracy. Those that can make new rules and taxes to offset CO2 are not paying for them out of their own… Read more »


she is just a spoilt brat

Denis Coghlan

The left has discovered the power of child soldiers to browbeat the adults into submissive acceptance of more and more tax in the belief that your hard earned money is not yours, it’s theirs. Children do not have political opinions, their parents do! Children should be seen and not heard. A wise saying thats never been more relevant today. Catastrophic Anthropogenic Climate Change is by far the biggest political hoax ever perpetrated on humankind. But, observe how it’s exclusively reserved by the left to attack the wealthy white section of humankind. Make no mistake, it’s a war and they are… Read more »


Why is the Airline Industry Exempt from the Paris Climate …


The Climate Agreements and aviation Crucially, emissions from international aviation and shipping are not included in individual countries’ Nationally Determined Contributions (NDCs) set under the Kyoto or the Paris Agreements. This is despite the fact that, in order to keep within the 1.5°C or 2°C targets, emissions from international aviation and shipping must be curbed. Domestic routes are included, and emissions must be counted as part of each party’s targets. But international routes are managed by the International Civil Aviation Organization (ICAO) and the International Maritime Organization (IMO), rather than individual countries. There are various arguments for their exclusion from… Read more »