IAG Picks Immfly To Manage .air Inflight Portal Across All Its Airlines

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Wireless IFE specialist Immfly has landed a major contract with leading European airline group IAG. The group, which includes airlines such as British Airways, Aer Lingus and Iberia, signed a long term partnership agreement with the Spanish provider to take over all the .air portal management, as seen on all IAG airlines.

british airways
Immfly will take over portal management of all IAG airlines. Photo: British Airways

A partnership five years in the making

The partnership is a logical step for IAG, as Immfly has been collaborating with Iberia Express, one of its subsidiary airlines, for the past five years. The new partnership will see the .air platform enhanced right across the group airlines, to include new features, products, services and retail opportunities, enabling IAG to leverage a whole host of new revenue streams.

Jimmy Martinez von Korff, Immfly’s executive chairman, commented on the partnership, saying,

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“The partnership with IAG and Immfly brings together a world-leading airline group composed of top-tier aviation brands in Ireland, the UK and Spain, with the industry’s foremost partner for pioneering cabin digitalization. Together, IAG and Immfly will provide digital engagement tools and resources that will enhance the journey of millions of customers.”

BA IFE
Immfly will manage the .air portal. Photo: BA

The Immfly portal will allow a much more robust customer experience to be created, and will have the capabilities to allow each airline in the group to apply its own branding to the interface. However, customers traveling with different airlines in the group will find their credentials seamlessly transferred between carriers, helping the group achieve its aim of delivering a ‘consistent digital customer experience’.

A perfect fit with the EAN rollout

All the IAG airlines are acting as launch partners for Inmarsat’s European Aviation Network (EAN), a hybrid air to ground and S-band connectivity solution designed specifically for European airspace. British Airways was the launch airline, and has been quickly followed by Iberia and later Vueling, who became the first low-cost airline to connect to the network.

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Despite early successes, Inmarsat has considered 2019s activities to be something of a test phase. The network was due to be rolled out in a big way this year, although it’s likely plans are on hold for the time being given the current situation. With a new level of short and medium haul connectivity at their disposal, the IAG airlines will be keen to leverage the capabilities of Immfly to the max going forward.

Vueling
Vueling is the first low-cost carrier to connect to the EAN. Photo: Vueling

Andrea Burchett, Group Head, IAG Connect at International Airlines Group added her take on the partnership, saying,

“The partnership with Immfly will enable IAG to deliver new personalised services and expand the product range offered to our customers across entertainment, retail and loyalty. We are excited to work together to develop services that innovate and disrupt the market by leveraging our combined knowledge and expertise for the benefit of our customers and airlines.”

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The signing of a long term and likely expensive partnership agreement such as this is a positive move by IAG. In the current climate when every second headline seems to be about an airline grounding planes or at risk of bankruptcy, it’s a little good news in the presently bleak aviation landscape.

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