Yesterday we revealed the new livery for Aegean Airlines, as seen on one of its brand new A320neo aircraft. Today, we want to take a deeper dive into what we can expect from these new aircraft on the inside, and how the new livery came about.
What’s inside the neo?
The Aegean A320neo has both business and economy on board. However, there are no lie flat seats on this European workhorse; instead, premium passengers can expect a little more legroom, a blocked middle seat and an improved food service on board.
The seat fabrics in both business and economy feature a stitch pattern, chosen by designers PreistmanGoode to represent the symmetry of Greek architecture and the “duality between the sky and the Aegean Sea”.
The headrests carry through the twin gull logo from the exterior of the aircraft as a stitch detail, while the carpets and décor foils further feature Greek landscape inspired abstract patterns.
In business class, the rebrand extends to both cushions and amenity kits, where the twin gull inspired logo can be seen again. Meals services have also been redesigned, to fit better with the brand identity of Aegean going forward.
And Aegean seems delighted with the result. Marina Valvi, marketing director at the airline, praised the work of the designers, saying,
”Working with PriestmanGoode has been an incredibly fruitful partnership. They worked closely with us throughout the process, to understand our needs and to create a new brand identity that was respectful of our much-loved existing identity and reflected our vision for the future. We’re thrilled with the end result and are looking forward to rolling this out across all our products and services.”
Get a closer look at the cabins and designs in the video below:
What’s behind the redesign?
The new livery and branding was developed by UK based agency PriestmanGoode. The London based design studio worked with the Greek airline to develop a complete new look and vision for the carrier going forward. As well as the new livery an interiors, PreistmanGoode worked to revamp everything from the airline’s digital resources to amenity kits and even the meal service.
Director at Priestman Goode Luke Hawes commented on the partnership with Aegean, saying,
“AEGEAN have shown great ambition with this project, which has been one of our quickest turnarounds. Working over approximately 12 months, we’ve worked together on a complete overhaul of AEGEAN, tying in with the airline’s new fleet of A320neo aircraft, and delivered an elegant, contemporary brand that encapsulates the airline’s values.”
In terms of the design itself, PriestmanGoode says that it wanted to give a nod to the former logo of Aegean, which was a gull, hence the ‘wing’ shapes on the tail of the aircraft. The agency modernized this logo, and developed an image which not only reflects the much-loved gull emblem but also the topography of the Greek landscape.
The wordmark of Aegean’s name, the agency says, “combines clean and sharp angles with rounded details that add softness of form, reminiscent of classical Greek architecture.” The core color palette of the branding uses Aegean Blue, Silver Blue and White, reminiscent of the silver-blues of the Greek sky and the brighter blue of the Aegean Sea.
Anthony Morgan, Head of Brand, spoke to Simple Flying about the inspiration behind Aegean’s branding. He told us,
“The inspiration for the new brand identity and cabin interiors was based around classical Greek architecture, the Greek landscape and AEGEAN’s own brand values: harmony, balance, simplicity, symmetry, ethos and Greek spirit. The most prevalent idea is that of symmetry, which you see reflected in the logo and livery, and some of the key patterns we have created for use onboard the cabin, like in the seat stitch detailing or the brand panels at the front and back of the cabin. This symmetry reflects the balance between the Aegean Sea and the Greek skies.
“Meanwhile, the colours we’ve used reflect the blue of the sea and the white of the Greek islands. The patterns are all designed around pure forms and angular lines, reflecting classical architecture, and the play of light and shadows that are prevalent in the environment as a result.”
You can see more of the design inspiration in PreistmanGoode’s video below.
What do you think of Aegean’s new livery and branding? Do the cabins look good to you? Let us know in the comments.