Inside The American Airlines AAdvantage Loyalty Programme With Bridget Blaise-Shamai

Airline loyalty programs around the world are recognized and respected as the pioneers of the industry, driving billions of dollars of ancillary revenue for those that aim to truly delight their members. One of the world’s most popular airline loyalty programs is AAdvantage.

American Airlines AAdvantage is one of the world’s most popular loyalty programs. Photo: Boeing

In our featured podcast, loyalty consultant Paula Thomas of Lets Talk Loyalty chats with Bridget Blaise-Shamai, President at AAdvantage.


Designed to delight

As President of the AAdvantage Program and Vice-President of Customer Loyalty and Insights at American Airlines, Bridget Blaise-Shamai leads a team of over 700 loyalty and customer service professionals running one of the world’s most popular loyalty programs.

Founded in 1981, the American Airlines Advantage program boasts almost 40 years of expertise with a clear intention to continually delight customers – even during this time of quarantine and lockdown, when so many of us cannot travel.

Bridget shares how American Airlines is focusing on destination inspiration, exciting options to enjoy ground-based rewards, as well as an innovative “lifetime status” opportunities to keep customers engaged. Bridget also shares some of the key lessons she and her team have learned along the way.

Listen to the podcast here:

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