Inside Virgin Red: A Featured Podcast

Virgin Red, the new Virgin rewards club, launched in November and is fast becoming one of the UK’s most popular loyalty programs. In our featured podcast, Paula Thomas of Let’s Talk Loyalty chats with Kelly Best, Chief Marketing Officer at Virgin Red, about the program’s benefits and Virgin’s ambitions for the future.

Virgin Atlantic Airbus A350-1041 G-VPOP
Virgin’s new loyalty program makes it easier than ever to earn and burn miles. Photo: Vincenzo Pace | Simple Flying

A UK focus with global ambition

Virgin Red is the exciting new loyalty program launched to reward customers across the entire group of Virgin companies with their new currency – Virgin Points. When designing the program, Virgin conducted an in-depth review of the pain points for its existing Flying Club customers, taking insight from this to create a loyalty scheme that would delight customers the world over.

At the launch, Kelly Best, Chief Marketing Officer of Virgin Red, explained what was going to make this program different. She said,

“Virgin Red has been built by understanding what our members need, want and love and creating a club that revolves around them. Our members can use their points on everyday treats, extraordinary Virgin experiences and good causes close to their hearts, including game-changing carbon removal technology – with points that never expire.

“Virgin Red exists to reward and recognise its members – so we will always listen to them to ensure we evolve based on what our members tell us they want as well as responding to the challenges everyone is facing at the moment – to ensure our rewards stay relevant no matter what the future may hold.”

Kelly Best Virgin Red
Kelly Best is the Chief Marketing Officer of Virgin Red. Photo: Virgin Red

In this episode of our featured podcast, Paula Thomas at Let’s Talk Loyalty talks to Kelly, who shares the new program’s unique selling points and how it benefits members of the existing Virgin Flying Club. She also divulges their ambitious plans for world domination and talks of Virgin’s goal to engage the 35 million customers of Virgin companies worldwide.

Kelly shares the insights that led to partnerships with popular UK brands such as Gregg’s sausage rolls, as well as the comprehensive portfolio of earn and burn ideas that make this “Virgin Red” program as exciting and disruptive as the Virgin brand deserves.

Listen to the podcast

You can listen to this episode of Let’s Talk Loyalty on the player below; simply click to play.

Otherwise, please visit the podcast page on either Anchor, Spotify or Apple Podcasts to subscribe and download.

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