ITA Airways, Italy's national airline, recently announced the addition of three new partnerships to its loyalty program. New experiences at Forte Village, Palazzo Doglio and Palazzo Fiuggi will now be available to the more than one million Volare members.

Good results after one and a half years

Volare has reached 12 partnerships, a great achievement considering that it was created just over a year and a half ago. Members can already benefit from financial agreements with American Express and Quixa, from accommodation with Accor (ALL), Falkensteiner, Best Western (and from May 2023 with Forte Village, Palazzo Doglio and Palazzo Fiuggi), and from mobility with Aeroporti di Roma (ADR), AVIS, Budget and Maggiore.

Starting May 5th, Volare members who choose to stay at Forte Village Resort, Palazzo Doglio, or Palazzo Fiuggi will receive one point for every euro spent, which will be credited within 90 days of the end of their stay simply by providing their Volare card number when booking and checking in.

Three new partnerships

At Forte Village Resort in Sardinia, Volare points can be used to purchase a stay voucher that can be redeemed at any of the facilities within the 50-hectare nature park. The resort offers a choice of eight hotels, forty suites and thirteen villas, with more than 20 restaurants and important collaborations with star chefs. In 2019, Forte Village won the "Italia Travel Awards - Best Resort" and has been "Best Resort in the World" since 1998.

Lorenzo Giannuzzi, CEO and GM of Forte Village, is delighted to announce this important collaboration with the Volare loyalty program. This confirms the strong relationship established with ITA Airways in recent years.

"We are very proud to be a partner of our national airline. ITA Airways is an indispensable support that, by facilitating connections not only with Italy but also with the most important international destinations, allows us to operate in our main target markets around the world".

Palazzo Doglio, located in Cagliari, Sardinia, is considered the first "urban resort" on the Italian island. It offers a wide range of premium services in an urban setting, just minutes from the historic center of Cagliari, with its charming marina, historic monuments and numerous entertainment venues.

Palazzo Fiuggi, a majestic Art Nouveau building less than an hour's drive from Rome, is a Wellness Medical Retreat that offers its guests the opportunity to use the famous Fiuggi healing waters, as well as the most advanced technologies in the medical, aesthetic and sports fields with its 6,000 square meter SPA.

Emiliana Limosani, CCO of ITA Airways and CEO of Volare, commented very positively on these new partnerships, emphasizing the importance of agreements with these facilities that offer exclusive services and personalized experiences to their customers.

Volare membership gives access to four clubs, depending on the number of points accumulated in the account: Smart, Plus, Premium and Executive. Access to the clubs grants different benefits, but from the Smart level, you can access the exclusive network of commercial partnerships to accumulate and use points.

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Customer acquisition strategies

Partnerships of this caliber are strategic for ITA Airways, whose core values are based on the customer experience. The Italian airline focuses on the passenger before and after the flight, not just on board. ITA Airways recently launched a new "Time to Think" service that allows customers to lock in flight prices for up to 72 hours for a small surcharge. The service is available on all of ITA's 64 destinations, including two upcoming routes from Rome Fiumicino (FCO) to Washington (IAD) and San Francisco (SFO).

This, and the new partnerships, are clear signs of ITA Airways' commitment to investment in strengthening its loyalty program and improving the overall passenger experience. The launch of new uniforms last month, giving the crew a professional and unique look, is also part of the Italian carrier's strategy to attract new potential customers.

Do you think that the strategies and investments that ITA Airways has in place will have an impact on the number of passengers? Let us know in the comments.