JetBlue Could Launch Business ‘Mint Suites’ On European Routes

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It’s something we’ve been anticipating for some time now: JetBlue’s transatlantic service to Europe. In fact, the airline is expected to begin nonstop service between the United States and Europe next year. But with a relatively long flight in one of the airline’s Airbus A321s, we’re still left wondering if the transatlantic business class product will be any different from what it’s offering now.

JetBlue, New York, Guatemala City
JetBlue recently announced it would begin service to Guatemala – its 25th country. Photo: Airbus

Could flights to Europe have a new business class product?

Travelers are already big fans of JetBlue’s Mint business class product. But speculation is growing that JetBlue will introduce something new to its Mint product as it begins its nonstop service to Europe. This is in addition to offering more Mint seats on these new routes.

In fact, Travel Update reports that two trademarks were registered in early 2019 by the airline. Those trademarks are “Mint Suite” and “Mint Studio”. The applications for these trademarks were submitted in 2018 in both the United States and the European Union and give us a vague idea of what the airline might be rolling out soon.

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JetBlue Mint
Mint on a JetBlue aircraft. Photo: JetBlue

What other airline ‘suites’ offer

The words ‘suite’ and ‘studio’ can be open to interpretation – especially on an aircraft where space is limited. However, both terms are usually defined as a room or set of rooms – perhaps for aircraft, we would consider them more like ‘enclosed spaces’.

Could we see a business class product that offers an even more upscale service with more space and privacy? Let’s see what other airlines are doing…

  • Delta One Suite: In 2016 Delta made headlines for being the first airline in the world to unveil an all-suites business-class cabin. In these suites, each seat has its own closing “full-height” door as well as center dividers for privacy.
  • Club Suite by British Airways: The new cabin offers direct aisle access from every seat, and “a door for enhanced privacy”.
  • Upper Class Suite by Virgin Atlantic: The Points Guy notes that the Upper Class “suite” doesn’t technically fit the current standard of what is considered a suite. This is because most other premium cabins feature fully closed suites. Examples include the above-mentioned products as well as Qatar’s Qsuite.

But JetBlue Mint already offers doors…

The thing is, without being called suites, the JetBlue already offers a Mint product that includes a door. This leaves us wondering what will actually be different with the suite or studio.

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Unlike most of its transatlantic competition (except for BA’s A318 from LCY), JetBlue will utilize a fleet of narrowbody jets for its service. These jets will be Airbus A321LRs and A321XLRs meaning the ceilings won’t be as high and space will be reduced when compared to a larger widebody jet like the Boeing 777. It’s clear that the options are more limited on a narrowbody.

With this reduced space, we are left wondering what kind of configuration a “Mint Suite” or “Mint Studio” cabin will have.

Perhaps a studio will be even more spacious? Perhaps something closer to Etihad’s Apartment? Probably not. Or maybe the airline will offer a forward and aft seat combined (like half of a Qatar quad QSuite) to accommodate a two-person meeting in an enclosed space?

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Another question is if every seat will have direct aisle access.

We have no idea.

Qatar Qsuites
Qatar Airways’ offers this innovative ‘quad configuration’ as an option for its Qsuites. Photo: Qatar Airways

Conclusion

Whatever the product turns out to be, our guess is that we will probably be impressed by it. The bigger question is whether or not the airline can offer something that will lure travelers away from the establishment!

Do you think JetBlue will be able to offer a competitive business class product on its transatlantic flights? Or would you prefer to stick with the big legacy carriers? Let us know in the comments!

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