JetBlue Scraps Its Mexico City Routes

JetBlue is set to end services to Mexico City according to reporting from One Mile At A Time. The airline announced it will be pulling out of Mexico’s capital city from January 2020. This marks a continuing trend after Alaska Airlines and Southwest Airlines also suspended service to Mexico City.

JetBlue to Mexico City
JetBlue will end services to Mexico City from January 2020. Photo: Airbus

JetBlue is scrapping routes to Mexico City

Mexico City is an interesting aviation market. As Mexico’s capital city, it has seen solid demand in premium cabins while also becoming a tourist hotspot. Airlines such as Emirates have sought to start services to Mexico City. However, not all airlines find the market lucrative or profitable.
JetBlue Airbus A320
JetBlue is the latest carrier to end services to Mexico City. Photo: JetBlue

JetBlue differs from its competition. While some of its A320 family aircraft are equipped with lie-flat business class seats, others are in an all-economy layout. For flights to Mexico City, JetBlue did not offer its premium Mint class. Thus, the primary targets for flights to and from Mexico City were price-sensitive leisure travelers.

JetBlue Norwegian
JetBlue did not fly aircraft configured with a premium Mint cabin to Mexico City. Photo: JetBlue

From Mexico City, the airline flew to Orlando, Fort Lauderdale, New York-JFK, and Boston. However, the airline just could not make the flights work. JetBlue is not the only airline that has ended services to Mexico City. Alaska Airlines and Southwest Airlines also ended services to Mexico City.

Delta and Aeromexico have a joint venture

Mexico City is also a hub for Aeromexico. The Skyteam member has a joint venture with Atlanta-based Delta Air Lines. Together, they have a vast partnership covering flights between the United States and Mexico. This joint venture allows Delta and Aeromexico to more closely coordinate schedules, pricing, and operations to leverage connections and capture a significant share of travelers to Mexico City.

Delta and Aeromexico Planes Mexico City
Delta and Aeromexico have a strong partnership with Aeromexico’s hub in Mexico City. Photo: Jay Singh – Simple Flying

JetBlue is not a fan of Delta’s joint ventures since it believes that it stifles competition. Aeromexico and Delta can essentially act as one carrier on transborder flights and leverage connections at both ends. JetBlue could not effectively do so. The same is true for Southwest and Alaska.

Leisure destinations in Mexico

JetBlue does fly to other cities within Mexico. This includes the tourist hotspot of Cancun. It is unclear if JetBlue will expand services to other cities in Mexico or elsewhere in Central America and the Caribbean. As it does now have some spare aircraft, it will be interesting to see if the carrier launches any new services.

JetBlue Mexico City
JetBlue now has some spare aircraft with which it could expand other services. Photo: JetBlue

JetBlue has shown that it is not afraid of expanding as it recently announced flights to Guyana, Ecuador, and is gearing up to fly across the Atlantic to London. Perhaps, in the future, the airline could rethink its strategy to Mexico City and use smaller planes (like the A220) on these flights.

Are you sad to see JetBlue end services to Mexico City? Let us know in the comments!