JetBlue has today launched new routes to five cities in the west of the United States. The new routes that will launch by December are targeted around travelers looking to escape to ski resorts.
While some airlines have been limiting flights as US government aid ran out, JetBlue is taking a different approach. Over the past few months, the airline has been launching multiple new routes. With these services, the hybrid carrier is looking to cater to those who want to travel to previously unexplored destinations.
Many of the new routes announced by JetBlue today will operate to destinations already served by the airline. However, one destination stood out. Montrose Regional Airport (MTJ) in western Colorado. This airport, serving Telluride, stands out as it does not currently form a part of the JetBlue network.
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JetBlue will launch three routes to the Colorado airport. These will originate in New York’s JFK Airport (JFK), Boston Logan International Airport (BOS), and Los Angeles International Airport (LAX) on the country’s other coast. Flights on each of these three routes will commence on December 19th, just in time for the holiday season.
Andrea Lusso, Vice President of Network Planning at JetBlue said,
“As we take a refreshed approach to evaluating new markets, it’s clear to us that travelers are increasingly looking for unique destinations where they can truly escape and enjoy wide open spaces… Montrose is an ideal destination to add to our route map this season”
JetBlue is not the only airline banking on some ski traffic to see it through the winter. Just a week ago, Southwest Airlines announced new connections to Montrose also, operating from December 19 from Dallas Love Field and Denver. It remains to be seen if the gamble on this winter destination pays off for both airlines.
Not the only new routes this winter
While the focus of today’s announcement was on Montrose, these new flights aren’t the only ones being launched for winter getaways this year. Indeed, JetBlue will be operating new routes to the likes of Reno/Tahoe, Bozeman, Salt Lake City, Steamboat Springs. These will originate from Los Angeles, Fort William, New York (JFK), and Boston, accompanying existing routes from these airports and Orlando.
JetBlue will operate each of its new routes with its Airbus A320 aircraft. The airline points out that these have the most considerable legroom in the economy cabin, in addition to unlimited complimentary snacks and drinks.
Previous route launches by JetBlue in the past few months have been aimed at “immediately generating cash and capturing traffic on a variety of new, nonstop routes.” With every new route that the airline launches, it can keep aircraft and staff flying in the air, as opposed to stuck on the ground. However, the airline has to be careful not to launch routes with no demand, as this could end up costing the airline more than it generates.
Will you fly on one of JetBlue’s new winter getaway routes? Let us know your thoughts in the comments!