Korean Air unveiled a new video project today which should interest K-pop fans. The airline’s new safety video has been produced in collaboration with K-pop group SuperM and SM Entertainment. Rather than the standard approach to pre-flight safety videos, the airline has opted for a video which will grab passengers’ attention.
A new safety video was rolled out across all Korean Air flights today. The K-pop-inspired video, which features K-pop supergroup SuperM and K-pop singer BoA, aims to promote in-flight safety by grabbing the attention of passengers.
The video was first aired on flight KE621, which departed Incheon for Manila at 7:45am local time this morning.
According to Korean Air, the safety video, titled ‘Let’s go everywhere’, features five different music genres. By incorporating elements of hip-hop, R&B, electronic, deep house and synth pop, Korean Air hopes to appeal to a variety of different music tastes.
A Korean Air spokesperson said, “Safety doesn’t have to be serious or boring. We hope to deliver clear safety messages to our passengers through the brand-new safety video.”
You can watch the video below. Do you think Korean Air has done a good job of making safety interesting?
Safety videos from other airlines
Korean Air is far from the first airline to take a novel approach towards its in-flight safety videos. This year we’ve seen a number of weird and wonderful airline safety videos, each with their own individual take on the content format.
Back in May, United Airlines unveiled its new safety video, titled ‘Fly Like a Superhero’. Alongside the star of the video, Spiderman, United MileagePlus members were able to bid for the chance to appear in the video with their miles.
While United opted for the all-American superhero, Japan Airlines took a very different approach in its attempt to grab passengers’ attention. Japan Airlines’ video, released in August, depicts in detail what can happen to passengers if they choose to ignore in-flight safety precautions.
Then there’s Air New Zealand and their safety video featuring the All Blacks. Although it may not have quite the same impact following New Zealand’s performance in this year’s Rugby World Cup, which certainly wasn’t up to usual standards.
But it follows a long tradition of interesting and attention-grabbing safety videos from the carrier, which have previously featured themes such as Lord of the Rings and Men in Black.
Korean Air’s video is about more than just promoting in-flight safety
While the primary purpose of ‘Let’s go everywhere’ may be to promote in-flight safety, it will also help a charitable cause.
The video’s song, which is frankly pretty catchy, will be released as a single on the 18th of November. At the time of writing, the video has already gained more than 280,000 views on Korean Air’s YouTube channel.
Korean Air and SM Entertainment say all the proceeds of the album will be donated to the Global Poverty Project’s Global Citizen campaign, which aims to end extreme poverty, climate change and global inequality.
In addition to helping a charitable cause, Korean Air hopes the video will “actively contribute to the spreading of K-pop and Korean pop culture around the world.”