Three Airlines Among Contenders Bidding To Save Malaysia Airlines

A report has come out recently stating that three international airlines have put in bids for the purchase of a strategic stake Malaysia Airlines. The government announced the four shortlisted investors this past Tuesday. The flag carrier of Malaysia has been in limbo, with the Malaysian government considering the sale, refinancing or closing of the airline for several months.

Three Airlines Among Contenders Bidding To Save Malaysia Airlines
Malaysia Airlines has a fleet of six Airbus A350-900s. Photo: Airbus

According to sources which include Reuters and The Edge Malaysia, the Malaysian government said on Tuesday that the sovereign fund Khazanah Nasional Bhd, has shortlisted four potential investors for the deal. This comes after evaluating initial proposals from a field of 20. Khazanah Nasional Bhd is the fund that owns Malaysia Airlines.

Airline investors

Of the four potential investors shortlisted, three of them are airlines. Sources did not mention the identity of the fourth bidder. However, the three airlines appear to be Qatar Airways, Japan Airlines and China Southern Airlines. Of these three airlines, Qatar Airways and Japan Airlines are fellow oneworld Alliance partners with Malaysia Airlines.

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Middle East carrier Qatar Airways is one of the short-listed investors. Photo: Qatar Airways.

Reports suggest that Khazanah will make a decision from the shortlist of four fairly soon. This is because Malaysia Airlines only has sufficient cash to sustain operations through to April 2020.

In July there were was news that Founder and former Chairman of the AirAsia Group, Datuk Pahamin Ab Rajab, had submitted a takeover bid for Malaysia Airlines. Looking to acquire 49% of the company, the AirAsia executive said that there would not be any job cuts and or rebranding. He further asserted that the carrier would remain a full-service airline. If reports of the shortlist are true, then it would appear that this bid did not make the cut.

What would an airline investment look like?

If one of the airlines were to successfully be chosen as the main investor and stakeholder then we would likely see more integration in the schedules and routes of the two parties. Since the airline would obviously benefit from Malaysia Airlines’ success, we could expect more codeshare flights to/from the investor’s hub and Southeast Asia using the Malaysia Airline fleet. This would allow the investing airline to redirect its own aircraft to other routes and parts of the world.

Furthermore, we could see a harmonizing and closer integration of the two airlines’ frequent flyer programs. There might even be a possibility that Malaysia Airlines’ Enrich loyalty program would be replaced with the investing airline’s program. Consider the example of Flying Blue, which is the loyalty program of Air France, KLM, Kenya Airways, and several other airlines.

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Fellow OneWorld alliance member Japan Airlines is also on the short-list as a potential investor. Photo: BriYYZ via Wikimedia Commons.

Conclusion

It’s hard to say what factors Khazanah is using in its deliberations. Being closely tied to the government, how much are geopolitics and international relations a determining factor? One has to ponder this as both Qatar Airways and China Southern are owned by their respective governments.

Which airline would you like to see take a major stake in Malaysia Airlines? What kinds of changes do you think a new owner would make to the carrier? Let us know by leaving a comment!

We’ve reached out to the airlines mentioned as potential suitors, requesting a statement or comment. At the time of publishing, we have yet to receive any response. We will update this article when new information becomes available.

UPDATE: A Qatar Airways spokesperson has responded to our inquiry saying “This news is incorrect, Qatar Airways has no intention to bid for Malaysia Airlines.”

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