Malaysia Airlines will launch enhanced economy class flexible fare options across its network. From 22nd June, most of its passengers will now have access to three unique fare options, which were previously limited to domestic, ASEAN and South Asian services. This introduction is part of the carrier's efforts to offer unparalleled safety, security, and flexibility.
Plenty on offer
According to a press release seen by Simple Flying, the three unique fare options are Lite, Basic, and Flex. The company hopes the choices give a hassle-free, premium experience based on the needs of each passenger. All routes, except between Malaysia and Japan, along with services from Japan to Jeddah and Madinah, will be eligible.
Travelers looking for that extra peace of mind in the current climate may want to choose the Flex option. Notably, they will get 35kg of check-in. Additionally, if they arrive early at the airport, they could have the opportunity to travel earlier on the day.
Along with this, they will have priority check-in, so they can skip the line without waiting around a crowd of people. Furthermore, customers with this fare will get a 10 percent discount on their next Flex booking.
Malaysia Airlines also has a product called the Neighbour Free Seat (NFS), which is now available exclusively for Flex customers on all flights at half price. This service is excellent for those who may worry about being too close with someone on an aircraft.
The other fares
Meanwhile, Basic fare customers are allowed 20kg of free check-in baggage. These fliers would also have a chance to enjoy loyalty program benefits, such as Enrich Miles upgrades, which would allow them to try the operator's business class experience.
The Lite fare does not provide the advantages of the other options. It is perfect for day-trippers, commuters, and certain business travelers. Moreover, no matter what the circumstances are, all of the airline's customers will benefit from the privileges and services of flying Malaysia's premier full-service model across all fares.
Features such as cabin baggage up to 7kg, complimentary snacks, meals, and beverages will be available. All passengers will also have access to the specially curated Malaysia Airlines IFE system.
According to the press release, Malaysia Airlines CEO Captain Izham Ismail shared the below about the fare options.
"Putting their needs as priority, we took the time to listen and gain invaluable insight to our passengers through extensive feedback, and from there we redesigned, redefined and are proud to introduce our enhanced fare family, providing our dear customers with a comprehensive product that caters to their every need, no matter the nature of travels."
Finding a balance
Ismail added that as the first airline in the Asia Pacific region to fully introduce flexible fare options across its network, there will be greater personalization for its passengers. This initiative will help to balance a simple and intuitive booking experience, alongside the carrier's hospitality efforts to create a seamless travel experience.
Altogether, he states that the move reaffirms his company's commitment to putting its customers first, especially in these sensitive times. He hopes to instill a sense of confidence and trust for his passengers to hit the skies with his firm once again.
Ultimately, there will undoubtedly be several customers looking to fly but worry about traveling amid the global health crisis. However, the flexibility that Malaysia Airlines is offering may help to give these passengers the extra comfort that they desire.
What are your thoughts about Malaysia Airlines' economy fare options? Is this a good move for the airline? Let us know what you think in the comment section.