The Maverick Project: The Business Jet Cabin Of The Future?

When a four-decade-old aviation firm like Rosen Aviation brings a cabin concept to market, you know it’s going to be something pretty special. While Rosen is best known for its groundbreaking large-format OLED displays, Rosen wants to further disrupt the cabin industry with its technology-heavy concept. More intuitive, more immersive and ridiculously beautiful, here’s the Maverick concept in all its glory.

Maverick cabin
The Maverick cabin embraces technology in many new ways. Photo: Rosen Aviation

Technology first

Developed by Rosen Aviation, the Maverick Project is a concept that puts technology at the forefront of its design. Shortlisted for a Crystal Cabin Award this year, the developers of the concept note that,

“Rosen aims to shift the travel paradigm by creating a cabin so rich in technology it completely redefines the passenger experience.”

The concept utilizes the latest in sensor technology to create a cabin that feels like something out of a science fiction movie. Familiar high-end touches like wireless charging and touchscreen control surfaces are accompanied by less common components, such as the huge OLED displays and ‘virtual’ buttons.

Maverick cabin
Seat controls are integrated into smart surfaces in the armrest. Photo: Rosen Aviation

These buttons, known as ‘smart sensors,’ were developed by Rosen Aviation themselves. Rather than bulky, old-fashioned mechanical switches, the Maverick cabin uses integrated surfaces with backlit control indicators. Working through microperforated substrates, the controls are proximity activated and provide haptic feedback to the user.

Maverick cabin
Holographic keyboards and menus are all in the works. Photo: Rosen Aviation

Taking things a step further, Rosen is also developing fully holographic keyboards for working in the cabin. Menus will also be holographic, minimizing touchpoints and reducing the potential for contamination of surfaces. The company has further talked of the integration of AI into the sensors, so that these smart surfaces can begin to predict a user’s intention.

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Maverick cabin
Large virtual windows and skylights, coupled with the olive wood veneer, give the cabin a light, modern ambiance. Photo: Rosen Aviation

No windows

The cabin is essentially windowless, which has the potential to make for a somewhat claustrophobic experience. However, Rosen overcomes this with the use of OLED displays to create virtual windows instead. These displays can show a real-time image of the outside world, or can be used for business presentations, flight information, or even inflight entertainment.

Maverick cabin
The large OLED screens are lightweight and versatile. Photo: Rosen Aviation

Speaking to Simple Flying earlier this year, Rosen’s SVP Strategy, Lee Clark, and VP Product Engineering, Darrell Finneman, noted the benefits that OLEDs bring, saying,

“Of the many advantages offered by OLEDs, two main highlights that open up endless opportunities are transparency and flexibility. With these new features, virtual windows and skylights are made possible in a number of different form factors, whether it be a flexible display tied to outside cameras, or a transparent display providing key flight information juxtaposed to traditional windows.”

The executives also noted the potential for augmented reality to be integrated into these alternative windows. Things like a star map, pointing out the nighttime constellations as they pass by the window, or an interactive feed displaying interesting features on the ground below – it’s a moving map concept like no other that has gone before.

Maverick cabin
Individual screens pivot out from the seats. Photo: Rosen Aviation

As well as the large displays on the cabin walls, the Maverick features personal pivoting seat displays, so that every passenger can enjoy their choice of entertainment onboard.

Was earmarked for the AS2

In February, supersonic aircraft company Aerion announced that it would be working with Rosen for its cabin management and technology system (CTMS) for the forthcoming business jet AS2. The AS2 was to be the first supersonic business jet the world has ever seen, and with Rosen’s blue sky thinking behind it, we were looking forward to some delightful touches in the cabin.

AS2 Plane
The AS2 may never become a reality now. Photo: Aerion Supersonic

But with Aerion now largely shut down, the future of this collaboration is in doubt. Nevertheless, that doesn’t mean it’s the end of the Maverick concept. Rosen’s executives previously outlined their goals for the future, saying,

“Our plans going forward are to continue development of the many technologies demonstrated in The Maverick cabin. That is what made Maverick so exciting. It was not merely CGI smoke and mirrors, but represented actual Rosen development projects. Seeing the video is one thing, getting to see and feel working proof-of-concepts takes the experience to a whole new level.”

The concepts that Rosen has woven into the Maverick cabin are certainly some food for thought. Many of the touchless, technology-led elements are even more relevant in our current, hygiene-focused environment. Perhaps this is indeed the future of business jet cabins.

The Maverick cabin concept has been shortlisted for 2021’s Crystal Cabin Awards. Winners will be announced at the virtual Aircraft Interiors Expo (14 – 16 September 2021).

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