Norse Atlantic Airways: A New Transatlantic Disruptor

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Last month, Norse Atlantic Airways revealed its mission to the world. The Norway-based airline is looking to commence operations this December with a trusted aircraft type in the form of the Boeing 787. As the carrier prepares to hit the air, let’s take a look at what we can expect.

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Despite opposition from United States Congressmen, Norse Atlantic is confident that it will fly to the US with its Boeing 787 Dreamliners. Photo: Getty Images

The right arsenal

Notably, the airline is focused on providing low fares based on lower operating costs. The carrier will rely on the 787 Dreamliner to help it on its way – an aircraft that has been relied on by several major carriers across the globe to keep widebody services efficient.

Just this week, Norse Atlantic signed lease agreements with affiliates of AerCap for the lease of its initial fleet of six Boeing 787-9s and three Boeing 787-8s. The firm is looking to take delivery of the first jet ahead of December. The rest of the planes are expected to arrive before the first quarter of 2022.

“Norse Atlantic Airways believes that there is a need for a new and innovative airline serving the low-cost intercontinental market as the world re-opens. The new airline will offer comfortable flights with fuel-efficient and more environmentally friendly Boeing 787 Dreamliners,” Norse Atlantic shares on its website.

“Norse Atlantic Airways will focus its efforts on being low-fare and low-cost, with a lean management team and administration and smart collaboration with external partners. Its long-haul flights, aboard new aircraft with high cabin utilization will help keep costs down. For our customers, that means attractive offerings at low fares.”

Behind the brand

Bjørn Tore Larsen is the CEO and key shareholder of the carrier. He previously co-founded OSM Aviation and has expertise in international shipping. He is joined by COO Espen Høiby, who previously served as OSM Aviation CEO and was also a co-founder of the outfit. Høiby was also an executive within SAS, another Scandinavian carrier.

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Norse CEO
Bjørn Tore Larsen is determined to offer a fresh experience for the traveling public. Photo: Norse Atlantic Airways

Norse Atlantic’s CFO is James Lightbourn, who will bring his experience in international finance within the transportation sector with him. Together, management has been hard at work and will be proud that the company will soon be listed on the Oslo stock exchange.

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Where to?

Overall, Norse Atlantic seeks to provide services to exciting destinations at affordable rates. The company plans to obtain a Norwegian operating license (AOC) and looks to offer routes that have already proved to be popular for leisure and business travelers alike. Operations include trips to New York, Los Angeles, Miami, London, Paris, and Oslo.

Norwegian selling two 787s to Neos Air
Norse Atlantic has the opportunity to fill a void left by its counterparts such as Norwegian. Photo: Getty Images

Moreover, there will be additional routes in the future in line with passenger demand. Fliers could book tickets as soon as this fall with the first flight expected to hit the skies at the end of the year.

The landscape of Norwegian aviation has changed significantly over the last year. One of the most significant transitions is that Norwegian Air announced that it is ditching its long-haul side of operations. As Norse’s CEO puts it, the airline now has a once-in-a-lifetime opportunity to build a brand-new airline from scratch. He concludes that as travel reopens, the public requires an innovative, low-cost intercontinental carrier with modern, more environmentally friendly, and more fuel-efficient planes.

What are your thoughts about Norse Atlantic Airways and its upcoming operations? Are you looking to fly with the carrier after it commences services? Let us know what you think of the airline and its prospects in the comment section.

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