Norwegian has continued its expansion in the Americas, with the announcement that the airline will start operating six domestic routes in Argentina in the coming three months. The expansion aims to give long-haul Norwegian passengers arriving in Buenos Aires the option to connect and continue their journey with the low-cost carrier.
The New Routes
According to the airline, the company will start routes from Buenos Aires, to Córdoba, Mendoza, Iguazú, Bariloche, Neuquén, and Salta. The company expects to offer fares in the $70 range. The routes should commence according to the following schedule:
- October 16- the start of flights from Córdoba and Mendoza
- November 19- the start of flights from Iguazú and Neuquén
- December 3- the start of flights from Bariloche and Salta
Regarding metal, Norwegian plans on operating the new routes with a fleet of Boeing 737-800s, that will be based in a hub at Buenos Aires Aeroparque Jorge Newbery; the airport is a short journey by taxi or bus from the main airport, the Buenos Aires Ezeiza International airport.
Possible Gatwick And Other Route Growth
The move is a great strategic choice by Norwegian, which services Buenos Aires from its base in Gatwick. Norwegian CEO Bjorn Kjos told Travel Weekly:
“The imminent start of our operations in Argentina confirms our long-term commitment to the region and represents a milestone in Norwegian’s history… Our new flights will help to improve connectivity, will boost local tourism and increase investment across the country generating a positive impact to local communities…Customers arriving on our long haul service to Buenos Aires can now additionally travel across Argentina with confidence and ease thanks to our new domestic routes.”
The expansion into Argentina will almost certainly increase demand on the Norwegian route from Gatwick and could provide the airline with the option of expanding its schedule from Gatwick, as well as beginning services to Buenos Aires from other European destinations.
Dominant Transatlantic LCC
Since the launch of its services to the US last year, Norwegian has moved to become the most dominant player in the low-cost transatlantic market. The company has seen its route to the US expand, as the company took delivery of more Boeing 787 Dreamliners. With little competition in the low-cost carrier transatlantic market segment, Norwegian has a great chance over the next few years to establish its dominance further.