Norwegian Is The Next Airline To Offer Carbon Offsetting

Carbon offsetting is the latest eco-trend sweeping the aviation industry and Norwegian is the latest airline to get behind the movement. The airline has committed to carbon-neutral operations within the next 30 years. But carbon-offsetting is just one of its eco-friendly approaches.

Norwegian is the latest to introduce carbon offsetting. Photo: Norwegian

An indelible commitment

Norwegian has joined the carbon offsetting movement by becoming the first air carrier to sign a pledge by the United Nations Framework Convention on Climate Change (UNFCCC). The UNFCCC’s Climate Neutral Now Pledge is an agreement that commits organizations to balance out their carbon emissions.

By signing the pledge, Norwegian has made a diurnal commitment to the environment. Alongside other international organizations like Sony and Microsoft, the UNFCCC says Norwegian will:

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  1. Measure and report its greenhouse gas emissions
  2. Reduce its greenhouse gas emissions as much as possible
  3. Offset remaining emissions with UN Certified Emission Reductions (CERs).

Therefore, in order to meet these targets, Norwegian announced this week that it would be allowing is passengers to compensate for their CO2 emissions. The airline has partnered with a company called CHOOSE who will fund clean air projects to offset Norwegian’s customer emissions. Passengers will now be able to compare carbon emissions produced when booking their flight and pay a carbon offsetting fee at the checkout.

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Passengers can now compare CO2 emissions. Photo: Norwegian

 

And they will also be able to pay to offset emissions. Photo: Norwegian

In a press release, the Acting CEO of Norwegian praised the airline for the bold move. Geir Karlsen said:

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We’re now putting a price on actual carbon emissions from flying, making it easy for all our customers to take climate action…emission-free flying is not possible today. Carbon offsetting is an important tool in managing today’s emissions, and we know that many of our customers would like to compensate for emissions associated with their journey.”

Norwegian is hopeful about the success of its new scheme, but will it work?

Will carbon offsetting work?

We’ve watched multiple airlines commit to carbon neutrality over the past few months, including easyJet and British Airways. But some carbon offsetting tactics, like Austrian Airlines’, have not been all that successful. Austrian has had less than 1% of its passengers pay for offsetting their carbon emissions. How can Norwegian be so sure that its project will work?

Well, the news about carbon offsetting is getting around. With more airlines adopting the movement and news and social media outlets drawing more attention to the campaign, it’s likely to catch on. But what’s good for Norwegian is that, regardless of whether it can convince its passengers to pay, it’s investing in the environment in other ways.

Norwegian is investing in the environment in multiple ways. Photo: Norwegian

Norwegian’s environmental promise

Acting CEO Karlsen said that Norwegian was consistently looking for ways to reduce its environmental impact. It’s been named one of the most environmentally friendly airlines which it has achieved through operating one of the youngest fleets in the skies with some of the most fuel-efficient aircraft. In addition, it’s also using new technologies like SkyBreathe to monitor and reduce carbon emissions.

Norwegian has a lot of the tools and strategies in place for a carbon-neutral future. We look forward to following it on its journey.

Would you pay to offset your CO2 emissions? Let us know in the comment below!

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Miguel

WAIT! Is Norwegian paying for it or is Norwegian now asking me as their passenger to pay for them?

Victor

the latter.

Bartosz

The passenger has to pay for the carbon offsetting, but it’s optional.

Bryce

If carbon ofsetting is done using factories that suck CO2 out of the air and store it in old gas/oil fields, then that’s a very promising development. There’s one such factory in Switzerland at the moment, as a test case. We need to build MANY more. For those who put their faith in tree planting, here’s a cold-shower calculation: – The aviation industry consumed 97 billion gallons of kerosene in 2019 (extrapolated to end of year). – Kerosene combustion produces 9.33 kg CO2 per gallon. Thus, the aviation industry produced 905 million tons of C02 from fuel burn in 2019.… Read more »

William

The bulk of CO2 is absorbed by the oceans. There is no ocean acidification happening. Aviation produces 12% of transport emissions but less than 2% of overall man made emissions. Airlines spend 3 times as much on fuel as they do on buying aircraft. They are well motivated to improve fuel consumption uniquely more than any other industry. The biggest reduction in CO2 emissions comes from replacing old aircraft with new. 30% savings to go from a B757-200 to a A321XLR. Any taxes, fees or levies applied to airlines whether taxes or carbon offsets will stop them doing what reduces… Read more »

Victor Coolman

FAKE NEWS ALERT. There is no climate crisis you say? I think the general consensus among scientists is quite the opposite. Aviation contributes to CO2 emissions – and even if they work on improving planes to consume less fuel, the growth of miles flown each year is still much higher than the decrease in average usage of usage of fuel per seat per mile each year.

mileduets

The way it is done here, the passenger has to read a lengthy explanation and actively select the option after. It would be much more effective to make it an opt-out question explained in a footnote. And yes, compensating the huge amount of CO2 used in flying is challenging. If passengers should trust the compensation system, transparency and rigorous checks are essential.

Bryce

The first thing that IATA needs to do is to introduce definitions of terms such as “offsetting”, to make it clear that the term doesn’t necessarily represent 100% compensation, but may (and usually does) instead correspond to partial compensation…usually only to a very small extent.
For example, if you make your monthly mortgage repayment, then you’re “offsetting” your debt, but only partially. The same applies in general to CO2 compensation schemes.

Bryce
Peter M Rodriguez

Now the new CEO wants passengers to pay to offset Carbon emissions. I would have been glad to do it, but now I changed my mind when it comes to Norwegian. Norwegian left West Coast Americans down by canceling all direct flights from LAX to Copenhagen and other Nordic countries. I fly once a year to Europe, forget about Norwegian, I’m currently looking into other airline options.