Norwegian is adding a new member to its management team. Marty St. George will join the airline as it seeks to turn itself around after some challenging times.
Marty St. George joins Norwegian
St. George is no novice to the airline industry. As Norwegian notes in a press release, he is coming to the airline after some time as CCO at JetBlue. With over thirty years in the industry, St. George has held positions beyond JetBlue including roles at United Airlines and US Airways.
Acting CEO Geir Karlson expressed confidence that Marty St. George would do well at Norwegian:
I am convinced that St. George with his extensive experience from several of the biggest U.S. airlines will be an asset to Norwegian
Current CCO, Helga Bollman Leknes is leaving Norwegian after spending two years with the airline. This is yet another management change at the airline. Norwegian offered Bollmann Leknes another position within the Group, however, she declined in favor of opportunities outside of Norwegian. She had the following to say on her departure:
It has been a great experience to be part of the Norwegian team and I’m grateful for all the opportunities that particularly Bjørn Kjos has given me. Now it’s time for me to explore new adventures. I wish Norwegian and all the great people at the company all the best
What is interesting about this new appointment is that Marty St. George is only at this position on an interim basis. St George had a successful time at JetBlue and, as noted by Skift, he was well-remembered for his role in crafting JetBlue’s Mint product.
Although this news comes after Norwegian and JetBlue signed a new letter of intent for interlining, it does not appear that this appointment is in any way related to the agreement.
Norwegian looks to the future
Currently, the airline is struggling amid Boeing 787 engine issues and the worldwide 737 MAX grounding. Recently, the airline even sold off its Argentinian brand as management works on things back home.
However, the airline is making some more serious changes. It is scrapping long-haul routes out of Copenhagen and Stockholm. This announcement came after the airline announced it had found a new CEO, Jacob Schram. St. George is the next major appointment amid Norwegian’s turnaround.
What could St. George do?
Thanks to his extensive experience, there is a lot St. George can do at Norwegian. While pioneering a new business class might be a bit of a stretch, St. George can bring in his experience in an attempt to reform some of the airline’s service models.
A new management team can definitely help roll out a new vision that could bring the airline out of its current state of affairs. However, St. George’s interim role may limit his capacity to make changes.
What do you make of the new appointment of St. George? Let us know in the comments!