Qantas’s experiment with long-haul travel for the last year, Perth to London, has been a huge success.
The Dreamliner has been working at an impressive 94% occupancy throughout its service on this route. This just goes to prove definitively that there is a huge market for direct travel between Europe and Australia.
What are the details?
Qantas was keen to announce that their one-year-old London to Perth route had been highly profitable and a big success for the company.
“There were a lot of expectations around this flight, both within Qantas and the broader community, and frankly it’s exceeded them,” – Alan Joyce, CEO of QantasAdvertisement
He also mentioned that part of this success was that the route turned a profit from day one, normally rare in the airline industry. Looking at the figures, of 94% occupancy and only four cancellations in an entire year, it is no wonder why Qantas (and customers) are exceptionally happy with the route.
What does this mean for Qantas going forward?
Turns out passengers are willing to fly on one plane for longer, rather than transfer at a hub between two shorter flights. It’s this notion that Qantas is keen to capitalize on, now that they have proof of the success of the London to Perth route.
With this knowledge, there are several developments on the horizon for Qantas:
Step 1: New destinations from Perth
Qantas wants to expand services from Perth airport to other European countries, such as Paris, Spain and Germany. However, Qantas is currently in a dispute with Perth airport for lack of payment.
Step 2: Project Sunrise
Project Sunrise envisages flying aircraft from the Australian East Coast to locations in the UK, Europe and perhaps even North America. Currently Qantas is evaluating which aircraft to choose for the job, with the 777X and the A350 under consideration. Both could theoretically perform well, but Qantas is keen to challenge the two manufacturers to see who can create a perfect solution for their needs.
As you can see from the graph below, Qantas currently has to fly their aircraft to Singapore before heading to Europe (apart from London to Perth).
If they were able to skip Singapore and head straight to Europe, it would massively change how the Australian economy develops. With superb results from their first year of direct Australia to Europe travel, the future for more ultra long haul routes is looking bright.
What do you think? Let us know in the comments below.