Richard Branson Narrowly Avoids Having To Sell Virgin Atlantic

Virgin Atlantic founder and prolific businessman Richard Branson has pulled out of a proposed deal to sell part of his shares to Air France-KLM. Agreed two years ago, the deal was for a 31% stake in Virgin Atlantic, which would have left Delta Air Lines as the majority shareholder. Now, Branson will retain his 51% stake and overall control of the British airline.

Boeing 747
Virgin remains Branson’s baby. Photo: Virgin

Scrapping the deal

Back in 2017, the Air France-KLM Group had agreed to buy a 31% stake in Virgin Atlantic as part of a three-way joint venture including Delta Air Lines. Reported to be worth £220m ($284m), the stake sale would have seen Branson’s holding reduced to just 20%, with Delta Air Lines the majority shareholder with its existing 49%.

However, Richard Branson has changed his mind on the deal, preferring instead to retain a majority shareholding and overall control of the airline. Virgin Atlantic told Bloomberg that the joint venture with the Air France-KLM Group is unaffected by this move, and that the revenue and profit sharing agreements will be implemented soon.

The deal would have seen Air France-KLM taking a 31% stake in the airline. Photo: Virgin. Photo: KLM

Air France-KLM was unavailable to comment at this time.


This comes on the back of the deal finally receiving approval from the US Department of Transport. For two and a half years, the DoT has been investigating the deal, but finally issued its seal of approval last month.

Branson’s letter to employees

Branson personally sent a letter to all Virgin Atlantic and Virgin Holidays employees sharing the good news. He chose to also share it online, in a bid to spread the word that Virgin Atlantic is still his baby.


In the letter, he harks back to the formative days of the airline, when it was just one second hand 747 trying to take on the giants of the day. He notes that the airline was ‘born’ around the same time as his own two children, Holly and Sam, and how it has been his third child ever since.

Branson Virgin
Branson has always been closely involved in Virgin’s development. Photo: Virgin

Speaking proudly about the airline’s partnership with Delta, he explains how he thought that the partnership with Air France-KLM would require a reduction in his shareholding. He says that,

“I was willing to do so, reluctantly, to guarantee the long-term success of Virgin Atlantic.”

Thankfully, he has not had to do this after all. The Branson’s will retain their shares of the company going forward, as Virgin enters its half centenary year in 2020. However, he also makes it clear that Virgin is not giving up the fight for more slots at Heathrow, saying,

“Just like in 2008, we’re at a point in time where we need to stand up for fair competition for the benefit of British customers and businesses. So we’ll continue to be vocal throughout 2020 with our ‘Two Flag Carriers’ campaign, urging ministers to grasp the once in a generation opportunity to shake up the status quo at Heathrow. Because Britain deserves better.”

Are you glad to see Richard Branson still in the driving seat behind Virgin Atlantic? Are you hoping they get more slots at Heathrow? Let us know in the comments.


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I wonder what the consequences are for the investment of DL in AF/KLM, who subsequently funded the group to acquire the shares of VS.


It doesn’t. DL already owns 49% of Virgin Atlantic. It cannot own the majority anyway, by law.


Lost my respect when he bailed out of the U.S. domestic market when he wouldn’t publicise the pressure he was getting and didn’t challenge the incumbent carriers under antitrust and RICO…


Richard Branson was never the majority stakeholder in Virgin America, unlike his other ventures. US law requires airline majority stakeholders to hold a US citizenship. He was simply voted out.


Without his visionary leadership, the airline would have never been even remotely successful. He is the only one who really cares to see his creation succeed for many years to come.


Good News !