Ryanair’s Chief Marketing Officer, Kenny Jacobs, has handed in his resignation at the Irish low-cost carrier. Jacobs had joined the airline six years ago in 2014. The news comes after Ryanair’s former Chief Operating Officer, Peter Bellew, stood down last July.
Ryanair has had two high profile resignations in the past year. This latest resignation from the airline’s Chief Marketing Officer comes just a week after three of the airline’s advertisements were deemed to be misleading by the Advertising Standards Agency. However, it seems as though Jacobs is leaving the business on good terms, having been given a glowing send-off by Ryanair Group CEO, Michael O’Leary.
Why is Kenny Jacobs leaving?
It seems as though Kenny Jacobs is leaving Ryanair on good terms, but for a change of scenery. Mr Jacobs will leave his position in April, just two months’ time, according to Reuters. In an emailed statement to Simple Flying, Jacobs said:
“I have decided to leave Ryanair after more than 6 enjoyable years in a great business. I am proud to have led the team that delivered huge improvements in digital and customer service under ‘Always Getting Better’ as the airline doubled in size. I will enjoy a summer off with family and then look for my next challenge. I will continue to be a customer and a big supporter of Ryanair”
Second departure in 7 months
Kenny Jacob’s resignation will mark the second one to land on Michael O’Leary’s desk in under a year. In July last year, Ryanair’s former Chief Operating Officer, Peter Bellew, announced that he would be departing Ryanair at the end of the year (2019).
However, once it was discovered where Bellew was heading, Ryanair took him to court. The Irish LCC’s former COO would be moving to work at its competitor easyJet. However, Ryanair lost its case at the High Court of Ireland, with O’Leary instructing his lawyers to file an appeal.
It seems that Michael O’Leary is much more content with Jacobs’ departure, however. In a statement emailed to Simple Flying, he said:
“Kenny Jacobs has decided to step down as CMO of Ryanair after 6 successful years, during which Ryanair’s website and digital presence has been transformed. Kenny was the author of the successful ‘Always Getting Better’ brand six years ago when he first joined, and he has championed many of the successful customer service improvements we have launched in recent years, which has underpinned our successful growth and evolution”
Where Jacobs will end up next is currently unknown. However, he will a summer off from work, perhaps traveling to new places with Ryanair, before deciding what to do next.
What do you make of this latest departure from Ryanair’s upper management? Let us know your thoughts in the comments!