Singapore Airlines Creates Music… Using An Airbus A350!

Singapore Airlines celebrates its inaugural non-stop flight from Changi to Seattle in an unconventional, creative new marketing campaign. The airline enlisted the skills of young Seattle-based music producer, Chong the Nomad, to create a music video using the sounds of the Airbus A350-900.

Recording Singapore Airlines' new track
Alda Agustiano, also known as Chong the Nomad, is a 23-year-old electronic musician hailing from Seattle. Photo: Singapore Airlines

Singapore Airlines unveiled its latest media project to celebrate the launch of its new non-stop Singapore Changi-Seattle flights today. Simple Flying first reported on rumors of a new Singapore Airlines route to Seattle last October. Now, ten months later, the route has finally opened with its first flight.

The route is being served by Singapore Airlines’ Airbus A350-900s, which it will also soon operate on its Singapore to Wellington via Melbourne route. The Airbus A350 has proven very popular with a number of airlines looking to serve long-haul routes. Singapore Airlines has ordered a total of 67 so far.

As it will be flying Singapore Airlines’ new Changi-Seattle route, it also made the perfect soundboard for their new track.

A Singapore Airlines Airbus A350
Singapore Airlines operates a number of Airbus A350-900s and A350ULRs. Photo: Singapore Airlines

Singapore Airlines’ new promotional video

You may be wondering why Singapore Airlines and Chong the Nomad teamed up to celebrate the opening of the new non-stop Singapore Changi-Seattle route. Seattle has a rich history of musical creativity. Famous local musicians include Jimi Hendrix, Nirvana, Pearl Jam and more recently Macklemore.

In a press release, Singapore Airlines’ Senior Vice President of Sales and Marketing, Campbell Wilson, said,

“With the launch of our first flights to Seattle, we wanted to have a little fun and pay a contemporary tribute to this heritage by creating a music track that’s completely one-of-a-kind.”

The new track titled ‘Non-Stop’ is part of a wider Singapore Airlines campaign titled ‘Seattle Sounds Even Better Now”.

You can watch a clip showing the production of the track below:

The unique sounding track uses a number of recorded in-flight sounds, including drumming on the A350’s nose-wheel tire, clipping seatbelts, the flight attendant chime and various different cockpit controls.

Singapore Airlines’ wider expansion strategy

Singapore is widely regarded as one of the world’s premier airlines, offering unrivaled levels of service.

The airline has recently announced a number of upgrades to its current routes as it continues to expand its worldwide offering.

Recording the new Singapore Airlines promotional track
The new track uses a number of different aircraft noises. Photo: Singapore Airlines

According to Singapore Airlines’ General Manager, David Lim, the airline achieved double-digit growth in India over the past three years. It will now look at ways to increase its offering in the rapidly growing Indian market.

Back in July, the airline announced $36 million of upgrades to its SilverKris and KrisFlyer Gold Lounges at Changi Airport Terminal 3.

Singapore Airlines also recently announced it will be flying direct to the Maldives from Changi using the 787-10 Dreamliner.

Whilst some will likely scoff at Singapore Airlines’ new campaign, it is a refreshing, if novel, bit of marketing which does a good job of publicizing the new route to Seattle.