Singapore Airlines Launches Airbus A350 Flights To Brussels

Starting in October 2020, Singapore Airlines will once more be flying to the capital of the European Union using an Airbus A350. Singapore Airlines used to fly to Brussels but halted service in 2003.

Their return to the Benelux marketplace will be welcomed by people looking to connect through Singapore Changi Airport (SIN) to other destinations in Asia as well as Australia and New Zealand.

Singapore Airlines A350 9V-SMM
Singapore Airlines to fly to Brussels starting in October 2020. Photo:
馬鱈作定 | バタラサクティ via Flickr

The first of the non-stop flights aboard an Airbus A350-900ULR will commence on October 25th, 2020 and will feature 42 business class seats, 24 premium economy seats, and 187 economy seats for a total of 253 seats.

Singapore Airlines will fly to Brussels four times a week

Subject to regulatory approval, flight number SQ304 will leave Singapore on Wednesdays, Thursdays, Fridays, and Sundays at 23:55 (local time). The return leg operating as flight number SQ303 will depart Brussels Airport (BRU) on Mondays, Thursdays, Fridays, and Saturdays at 11:20 (local time).

The newly introduced flight will also be a codeshare with Belgium national flag carrier Brussels Airlines, a fellow member of the Star Alliance network of airlines.

singaport to Brussels
The flight to Brussels is 6,560 miles. Photo: GCMaps

Besides being the capital of Belgium, Brussels is the most densely populated part of Belgium and has the highest GDP per capita. Sitting at the crossroads of Europe Brussels has excellent road and rail access to Paris, Amsterdam, Cologne, Essen, and Dortmund.

Brussels is also the seat of the European Union and the headquarters of the North Atlantic Treaty Organization (NATO). Due to all its international guests, the tiny Flemish and French-speaking city is, not surprisingly, home to more Michelin-starred restaurants than Paris.

Singapore Airlines is interested in Belgium’s African connections

The above items alone would surely be enough for Singapore Airlines to justify four flights a week to Brussels, yet we have a sneaking suspicion that the Asian airline has another motive in mind.

What many people don’t know is that the Lufthansa Group-owned airline inherited most of the former national flag carrier Sabena’s routes in Africa. Belgium has longstanding cultural and economic ties with Africa and is a place Brussels Airlines is looking to expand operations.

singapore-airlines-a350

Singapore Airlines is looking to connect with Africa. Photo: Marvin Mutz via Flickr

Conveniently, thanks to their codeshare agreement, Singapore Airlines now has access to large parts of Africa without the need to fly there. When being quoted in a Singapore Airlines press release SIA’s Senior Vice President of Marketing and Planning, Mr. Tan Kai Ping said:

“We are excited to launch services to Brussels – a city that is both an important economic and political hub in Europe. This also represents SIA’s commitment to constantly expand our network reach and provide our customers with a more seamless travel experience.”

Singapore Airlines likes to take a conservative approach to growth

Over the past several years the highly acclaimed airline has been very conservative with its growth strategy other than with its subsidiaries Silk Air and Scoot.

The only long-haul growth Singapore Airlines has made in recent times has been flights to North America with new Airbus A350 flights from Singapore to Los Angeles, San Francisco, Newark, and Seattle.

It will be interesting to see how the airline’s new 6,560-mile route works out. If they can exploit the codeshare with Brussels Airlines it could be successful. If not I fear they will lose out to places like Frankfurt in Germany, where passengers will have more connections to Europe and other parts of the world.

Do you think Singapore Airlines’ new route will be successful? Please let us know in the comments.

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