As business begins to improve, some old airline routines are getting resurrected. After months of boarding passengers in groups of ten, Southwest Airlines is now back to boarding passengers in groups of 30. According to the airline, passengers are looking for a return to normality.
While Southwest Airlines stopped blocking the middle seat late last year, the airline has mostly won plaudits for its health and hygiene measures. Traditionally, Southwest Airlines lined up passengers in groups of 30, positioning them in the queues according to boarding position. It was a complex system but it worked. But for most of the past year, that downsized to groups of 10. Everyone else staying seated until a new group was called. It was kind of nice.
Quieter planes allowed for more slower boarding processes
Up until now, lower than usual passengers loads meant most passengers got an empty seat beside them. That’s despite Southwest dropping their official blocked middle seat policy. Lower passenger numbers also made the more cumbersome practice of boarding people in smaller groups viable.
But that’s changing. All year, the number of domestic flights across the United States has steadily increased. Over the last week, there have been more than 20,000 domestic flights a day. It’s still substantially lower than the number of flights over the comparable 2019 week. But the numbers are trending in the right direction.
In mid-March, Southwest Airlines said it had “continued to experience an improvement in leisure passenger bookings with beach and other nature-inspired destinations continuing to outperform other regions.
“March and April 2021 operating revenues are currently expected to improve compared with Southwest’s previous estimations primarily due to an increase in passenger traffic and fare expectations.”
Flight and passenger numbers are picking up across the United States
Like the number of flights, the number of people traveling in the United States is trending up. Just a week or so ago, the number of people flying in the United States on any given day began to exceed the comparable 2020 date. This time last year, passenger numbers were in free-fall. Now passenger numbers are climbing.
While face masks remain compulsory and social distancing requirements remain in place, the uptick in business means airlines like Southwest have to drop some of their recent practices. It looks like the nice, civilised, small group boarding is one practice going by the wayside.
USA Today broke the bad news. In that report, a Southwest Airlines spokesperson said;
“The majority of our customers are familiar with Southwest’s standard boarding style and have an expectation for the normal boarding process as they return to travel.”
While all the big United States-based airlines have enforced significant behavioural changes among passengers over the last year, there are now some cracks appearing around the edges.
While social distancing is nice in theory, it’s often hard to enforce in practice, especially when you’re in a queue at an airport. Delta Air Lines and United Airlines are continuing to enforce their changed boarding practices. Southwest Airlines has joined JetBlue in the back to normal boarding process. Only Delta continues to block the middle seat. However, that’s coming up for review soon and is likely to get jettisoned.
Is Southwest Airlines doing the right thing reverting to their traditional boarding processes? Post a comment and let us know.