SWISS has revealed it will launch a new premium economy cabin by the end of the year. The cabin has a retro-business feel about it and will be fitted to the entire fleet of Boeing 777 aircraft operated by the airline by the start of next summer.
Across the world, airlines are looking to come back from the industry’s worst crisis to date. This has seen airlines taking differing approaches to the future. In the past year, we’ve witnessed Emirates launch its own premium economy cabin, while Finnair has said it remains committed to establishing such a cabin in the next year.
A new cabin for SWISS
SWISS today revealed that it would be launching a new premium economy cabin onboard its fleet of Boeing 777 aircraft. The airline will be placing 24 seats from ZIM in the cabin with a 2-3-2 configuration between the economy and business class cabins.
The seat reclines into a lazy z position, as is typical on many airlines. The airline has integrated the recline function into the existing seat infrastructure, meaning that it won’t eat into the space of the passenger sat behind.
As would be expected, the chair is better than passengers would find in the economy cabin of the aircraft. The seat will be between 46 and 48 centimeters wide, compared to 43.4 in the current economy cabin. Pitch will increase from 78.7 centimeters to 99 centimeters.
In terms of the soft product, travelers will receive a new amenity kit specific to the cabin, alongside high-quality nose reduction headphones to use with the seat’s 15.6-inch screen. The catering offer will also be updated for the new cabin, with a range of food options. Finally, customers will get two checked bags per booking, up to a weight of 23kg each.
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SWISS revealed that it is already selling tickets for the premium economy cabin on flights from April 2022. The airline announced that before this, the cabin would be offered as a paid upgrade for economy passengers, where available, during the introductory phase.
The first aircraft should get the cabin by the end of the year, with the complete rollout planned by the summer 2022 schedule. The airline’s Boeing 777s are planned to fly to Bangkok, Hong Kong, Los Angeles, Miami, San Francisco, São Paulo, and Singapore.
The new cabin will surely be a boon for SWISS. According to the head of the airline group containing SWISS, the Lufthansa Group, premium economy is the airline’s best-earning cabin for income per square meter of cabin space. Indeed, the cabin earns 39% more than a business class seat occupying the same area.
What do you make of the new SWISS premium economy cabin? Let us know what you think and why in the comments!