The Mexican ultra-low-cost carrier Viva Aerobus has introduced Doters, its new loyalty, and rewards program. Travelers will now be able to earn Doters Points every time they travel with Viva onboard its 2,432 weekly flights across Mexico, the United States, Cuba, and Colombia.
Doters, the new loyalty program
Mexican airlines currently have several loyalty programs. Aeromexico has the famous Club Premier; Volaris has the v.pass (not specifically a loyalty program, but a monthly subscription program that allows you to fly within Mexico once a month), and now Viva Aerobus has launched Doters.
On Monday, Viva Aerobus announced the launch of Doters, its first loyalty and rewards program. It will allow everyone to earn Doters Points and redeem them for new flights, additional services, bus tickets, and many more products. It will also improve the passenger experience.
To be part of Doters, completely free of charge, passengers only need to fill out a simple form either on the Viva Aerobus website, the Viva App, the Doters website, or the Doters App. In less than a minute, passengers will begin to enjoy the benefits of the airline's rewards program.
After this registration, each purchase, both in Viva Aerobus and in any other company that is part of the Doters partner network, will add Doters Points. Points can be used to purchase or complement the payment of airline tickets, add additional services to the flight such as extra luggage, and VIP seat selection and even pay Mexico’s airport fee, known as TUA, among other benefits.
Three levels
Viva Aerobus CEO Juan Carlos Zuazua said that now, in addition to the ultra-low-cost fares, the new Doters loyalty and rewards program allows passengers’ money to go even further. “With the formula of traveling, earning Doters Points, and access to more benefits and flights, we enhance the travel experience, recognize our customers for their preference, and we continue to make flying accessible to more and more people,” he said.
The Doters loyalty program has three levels: green, silver, and gold, each of which offers exclusive benefits to its members. Viva Aerobus travelers can, depending on their level, have free regular seat selection, priority boarding and documentation, free additional baggage, and priority attention at the Viva Aerobus contact center and Doters, among other benefits.
Everyone starts at the most basic level, the color green. To get to the silver level, one has to earn 12,500 Doter points, and 25,000 to get to the gold level. Green level points are valid for 12 months; silver level points are valid for 24 months, and gold level points are valid for 36 months.
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Bus line partners
Viva Aerobus partnered up with three bus lines to launch Doters. The bus lines are ETN Turistar, Costaline, and Autovías La Línea. By traveling with these companies, Doters members will also be able to accumulate points. For every Mexican peso spent with any of the bus lines, the passenger receives one Doters point. For every two pesos spent with Viva Aerobus, the passenger gets one Doters point.
“We are confident that with this easy-to-use loyalty and rewards program, we will continue to grow as one of the leading airlines in Mexico while rewarding our passengers for their preference and trust. We project to have more than 3 million members on Doters in the first year. Thus, together, Viva, Doters, and its network of partners, we will make travelers live more unforgettable experiences,” said Pablo Sordo, Director of Commercial Strategy for Viva Aerobus and Doters.