WestJet has picked up the cancer-fighting mantle for the seventh year in a row as they raise awareness for the battle against breast cancer. For the fourth year, they have decided to wear pink uniforms for the month of October across their whole team.
What are the details?
WestJet has partnered up with the Canadian Cancer Society (CCS) and its CIBC Run for the Cure initiative to help raise money for the fight against cancer. They have bought a range of different pink-themed uniform items for their staff such as ties and scarfs. 100% of the purchase price will go to cancer research (which is a nice change from 100% of ‘profit’).
“WestJet and WestJetters are committed to making breast cancer beatable and for the seventh consecutive year we’re joining alongside a collective of Canadians to raise awareness and funds throughout the month of October,” said Richard Bartrem, WestJet Vice-President Marketing Communications in their press statement.
“Since 2013, through WestJetters’ dedication and fundraising, we’ve been able to raise over $500,000 in support of a future without breast cancer. We’re inspired to wear pink and raise funds in support of research, education and awareness programs.”
If you wanted to get your hands on the items, this is what WestJet had to say
“All items are available to WestJetters for a minimum donation of $25 per item. One hundred percent of the $25 sale price of the custom-designed pink items will be donated to the Canadian Cancer Society and the breast cancer cause.” Spoke a WestJet spokesperson in an email interview to Simple Flying “Additionally, items are available to the public for purchase only through the WestJet store (same process as above) at our campus in Calgary while quantities last.”
WestJet is also raising money for the research with their other partner CIBC Run for the Cure, in which 500 WestJet employees will be participating across the country.
“The CIBC Run for the Cure unites a collective of Canadians who are a force-for-life in the face of breast cancer,” says Andrea Seale, CEO, Canadian Cancer Society. “With the support of that collective and our dedicated partners like WestJet, we fund the best breast cancer research and provide the largest cancer support system in the country. We are incredibly thankful to WestJet for their ongoing commitment to the breast cancer cause.”
In addition to these uniforms, WestJet has also been providing Canadian Cancer Society (CCS) access to free flights to better help them spread the word and reduce administration costs.
Overall, Simple Flying applauds the effort to raise awareness and funds for one of the biggest battles of our time.
Who is WestJet?
WestJet is an alternative low-cost-carrier competing against the national carriers in Canada. They fly to over 100 destinations with a fleet of 126 aircraft of entirely Boeing aircraft. Apart from three Dreamliners and four Boeing 767s, the fleet is entirely short-haul and operates just in regional Americas. Their new long haul fleet has started services to Hawaii, London, and Paris.
What do you think about this charity move by WestJet? Will you be donating? Let us know in the comments.