Southern California has a brand-new airline, Willa Air. But Willa is no average passenger airline. It is exclusively for influencers and will be flying 12 people to the Coachella Valley on April 15 for the Coachella Valley Music and Arts Festival. Willa began as a payment platform to help influencers be paid faster for their partnerships with brands.
Free flights for influencers
Suppose you have a TikTok video that has gone viral or numerous followers on Instagram/TikTok. In that case, you may be eligible for free flights on Willa Air, a new airline just for social media influencers. If you do not know what an 'influencer' is, it is a person who has a large following on social media. Generally, influencers earn a living by partnering with brands to promote products on social media.
Willa has announced its first destination, the Coachella Valley Music and Arts Festival, North America's most famous music festival. The airline is accepting applications for the free Coachella Flight happening on April 15. Applicants must be 18 years of age or older and have until today to apply. The 12 winners will be announced on April 11. Any person can apply for the free flight; no minimum number of followers is required. Although there is no minimum number of followers needed, the company has announced that it will give preference to those who are already Willa customers. Willa is not just an airline but also a payment platform for influencers.
More than just free flights
The new airlines' experience begins long before the flight. The luxury experience begins at the preflight lounge in Venice, California. Passengers will be checked in by a concierge and will be able to enjoy a champagne breakfast with adaptogenic beverages. What on earth are adaptogenic beverages? A quick Google search showed that adaptogenic beverages contain ingredients that combat stress on the body. The preflight lounge is located at quite a distance from the airport from which the flight will depart. Passengers will be transported to the Van Nuys Airport via black car service before boarding their free flight to the Coachella Valley in Southern California's Palm Desert.
The flight from the Van Nuys Airport to the Palm Desert will last just under one hour. During the flight, influencers will be served loads of champagne, drinks, and dessert. But perhaps, the most important thing for these influencers will be the opportunity to get to know each other and create business plans for the future.
Willa's offerings do not stop once the aircraft lands in the Coachella Valley. Willa will fly influencers back to Los Angeles where they will return to the company's lounge in Venice Beach and will be offered a post-festival weekend detox. This detox will include IV drips, massages, and a juice bar.
The airline is not offering passengers free tickets to the music festival. This year's festival's general admission three-day pass starts at $549 before taxes and fees. If we are completely honest, the passengers onboard Willa's inaugural flight will have no problem affording a ticket to the festival.
Willa has already announced its next destination on its website. The airline will be flying to New York for Fashion Week in September.
What do you think about the new airline? Let us know in the comments below.