• Wizz Air Getty Gdansk
    Wizz Air
    IATA/ICAO Code:
    W6/WZZ
    Airline Type:
    Ultra-Low-Cost Carrier
    Year Founded:
    2003
    CEO:
    József Váradi
    Country:
    Hungary

Wizz Air has announced flights to Saudi Arabia. It comes a month after it signed a Memorandum of Understanding with the country's Ministry of Investment. The first of the ULCC's Saudi plans, it is driven by the Middle East nation's enormous ambition to grow visitors to 100 million by 2030.

Not coincidentally, Wizz Air's Saudi foray comes soon after the country disclosed that it'd incentivize airlines to add new routes through the government's Air Connectivity Program. Expect numerous new services by the airline, some of which will also be good for Saudis visiting European hotspots.

Wizz Air to Saudi Arabia

Rome, Vienna, and Abu Dhabi to Damman will all begin. Located on the shores of the Persian Gulf, Dammam is the tenth-largest city in the Middle East. It is less than 50 miles (80km) from Bahrain.

As Wizz Air doesn't (yet?!) have a base in Saudi Arabia, it'll use Wizz Air Hungary aircraft based in Rome and Vienna and Wizz Air Abu Dhabi equipment stationed in the UAE capital.

The first route to begin will be Rome, now the ULCC's fifth-largest airport. Notice the block times in the following list. Dammam-Rome is 6h 15m; only one other, Abu Dhabi-Catania, appears to be longer by this measure.

  1. Rome Fiumicino to Dammam: Wednesdays/Sundays beginning September 28th. Schedule on Wednesdays: Rome-Dammam 13:35-20:05 (5h 30m block); back: 20:40-01:55+1 (6h 15m). Sundays: 14:15-20:45; back: 21:20-02:35+1
  2. Vienna to Dammam: Mondays/Fridays from September 30th. Schedule out: 11:00-17:25 (5h 25m block time); back: 18:00-22:40 (5h 40m)
  3. Abu Dhabi to Dammam: Mondays/Wednesdays/Fridays/Sundays from November 2nd. Out: 16:55-17:35 (1h 40m); back: 18:10-20:25 (1h 15m)
Wizz Air Dammam
As of June 22nd, Wizz Air will have 8x weekly flights from Dammam this year. Image: GCMap.

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It'll need to grow demand heavily

In the week that Abu Dhabi-Dammam begins, it'll compete directly against a 2x daily Etihad service. In contrast, Rome and Vienna are brand-new or, at least, haven't been served in the past 20 years. It's not hard to see why, although they're among Dammam's largest unserved European markets.

For what are pretty long routes – both are nearly 2,400 miles (3,862km), not far off the length of JFK-Los Angeles – booking data shows that they each had fewer than 9,000 passengers in 2019. They fall into the route experimentation category for which Wizz Air (and Ryanair) are renowned.

Assuming they're served year-round using A321neos, Wizz Air will need to grow each market by around 500% to achieve a 93% seat load factor, which is what it had in 2019. It will come from increasing awareness by promoting non-stop service and, of course, much lower fares.

Although very limited in number, the cheapest roundtrip from Vienna/Rome to Dammam I could find is US$105.43/EUR99.98. (It is USD21.09/EUR20.00 lower if you have Wizz Discount Club Membership, for which you must pay.) This fare includes taxes but only one small carry-on bag.

wizz-air-a320neo-2_19d637b6 (1)
It'll be fascinating to see how Wizz Air's Saudi Arabia growth unfolds. Photo: Wizz Air.

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Where could be next?

Unless aircraft and crew bases are created in Saudi Arabia, Wizz Air's growth will be limited, as usual, to serving the country from other bases. This limits where it could serve, likewise traffic rights, distance, and aircraft productivity.

Rome-Dammam, for example, uses an aircraft for 12h 20m; Vienna, for 11h 40m. That's despite being among the airline's closest Western European bases. Of course, the Air Connectivity Program funding would counterbalance things.

Speaking last year, Wizz Air's CEO said that he expects open skies in the Gulf Cooperation Council nations, comprising Saudi Arabia, Kuwait, UAE, Qatar, Bahrain, and Oman, in the next ten years. But that's a long way off.

Booking data shows that London/Milan are both larger unserved markets than Vienna/Rome, and it has bases at Luton, Gatwick, and Malpensa. Despite London being by far the biggest market, I'd not expect it as it's too far.

Larnaca is possible (it has a base there), likewise particular places in Central and Eastern Europe and the Caucasus, such as Sarajevo (a base; the Middle East is popular from Bosnia and Herzegovina), Kutaisi (Georgia; base), and Bucharest (base).

What do you make of its Saudi plans? Let us know in the comments.